Marriott Partners with Baraka Lodges to Open First Luxury Safari Lodge in Africa

Marriott International has signed an agreement with Baraka Lodges Ltd. to venture into the luxury safari segment in Africa. Together, they will offer guests an unparalleled experience in one of Africa’s most famed areas of preserved savannah wilderness, the Mara National Reserve, with their upcoming retreat in 2023.

JW Marriott Masai Mara Lodge will be a uniquely elevated haven overlooking the renowned banks of the River Talek from which guests can explore the reserve, its stunning vistas, abundant wildlife, and endless plains.

The new lodge will feature 20 private tents, including a presidential canvas-topped pavilion and two interconnecting canopied family suites, each with a private terrace boasting panoramic views of the river. Shared spaces will include a restaurant, lounge bar, spa, and a spacious outdoor terrace with fire pits where guests will be able to enjoy traditional Masai dance performances.

The untamed landscape is also home to lions, leopards, buffalos, rhinoceros, and elephants. Between June and September, guests can witness the annual great wildebeest migration, when over 10 million animals travel 1,800 miles from the Serengeti in nearby Tanzania.

"As a brand rooted in mindfulness, we cannot think of a more perfect retreat for the mind, body, and soul than the Masai Mara National Reserve in Kenya," said Bruce Rohr, Vice President and Brand Leader, JW Marriott, Marriott International. "JW Marriott Masai Mara Lodge will offer guests a luxurious backdrop to make once-in-a-lifetime memories as they connect with nature and wildlife as never before. We are thrilled that the JW Marriott brand will be welcoming adventure travellers, including families, to this breath-taking part of the world."

JW Marriott Masai Mara Lodge is committed to preserving the environment and its inhabitants. The safari lodge plans to employ 50 Masai people and provide guests with many learning opportunities about the community and the land.

"The signing of JW Masai Mara Lodge is a milestone in Marriott International's growth in Africa as the company enters the luxury safari segment. This landmark project is in response to travellers' growing desire for experiential offerings that enable them to build a deeper connection with their chosen destination. JW Marriott encourages guests to be mindful and present, which perfectly lends itself to meaningful safari holidays," said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International.

In tune with the captivating surroundings, artful design and architecture will give guests an authentic sense of the place. Drawing inspiration from the four elements of nature, interior designer Kristina Zanic will use touches of warm neutrals, earthy tones, and natural materials to create a warm ambience aligned with the wild landscape.

While staying at the resort, guests will experience a holistic approach to wellness that is mindful of the land and its people.