Accor is Enhancing its Loyalty Program

candle-lit classical piano concert

Hospitality giant Accor has partnered with Fever, the leading global live-entertainment discovery platform, to offer a new range of experiences to ALL-Accor Live Limitless members in 100 global destinations. This new service will open the door to 1,500 activities, including the best live entertainment, local tourism, cultural events and ticketing solutions.

This strategic partnership aims to expand Accor’s presence in the experiential sector by broadening the array of digital service offerings throughout the year. ALL members will be presented with a constant influx of brand-new experiences, such as immersive exhibitions, interactive theatre, candle-lite classical concerts, festivals and more. The existing ticketing access included within ALL will also be expanded.

Accor seeks to allow its loyalty program members to easily reserve experiences regardless of time or location. In addition to accessing endless events and activities, members will also be able to use their points to make bookings and earn even more in the process. Together with Fever’s expertise, Accor

“Fever’s expertise will enable ALL– Accor Live Limitless to offer its members the best possible experiences. At launch, we have iconic destinations already live such as New York, Paris, Singapore or London,” said Mehdi Hemici, Accor’s Chief Loyalty & Partnership Officer. 

“This new service will also appeal to new members who will find our program even more attractive. This is further proof that the Group’s operations extend beyond the walls of its properties, once again underlining our Augmented Hospitality strategy.”