Sabre Corporation, a prominent software and technology provider in the global travel industry, has announced a new agreement between Sabre company Radixx and All Nippon Airways' (ANA) new airline brand, AirJapan.
AirJapan has selected Sabre's portfolio of Radixx products to support its new business model, which aims to combine the best of full-service and low-cost carrier offerings to travellers.
Currently, AirJapan operates flights on behalf of its parent company ANA HOLDINGS INC. However, under this venture, AirJapan will be established as an entirely new brand focusing on value-based services on medium-haul international routes. Positioned between the ANA full-service and Peach Aviation low-cost brands within the ANA group of airlines, the new carrier aims to provide a caring passenger experience with a newly-created service concept.
"It's incredibly important to us that we have the right technology partner who not only understands the ever-evolving travel marketplace and specificities of the Japanese market but who can enable us to ensure success as we prepare to launch AirJapan under the ANA Group umbrella," said Hideki Mineguchi, President and CEO of AirJapan. "The broad range of solutions we have selected from Radixx will support us in our strategy of focusing on medium-haul international routes while creating a new kind of air travel experience that is neither a full-service carrier nor low-cost carrier, combining the best of both worlds while being firmly rooted in Japanese culture and quality."
The agreement further strengthens Radixx's presence in the Japanese market, while AirJapan has selected a full suite of Radixx solutions:
- Radixx Res – an industry-leading core passenger system that will enable AirJapan to centrally manage all passenger operations, sales channels and partnerships.
- Radixx Go and Radixx Go Touch – to evolve AirJapan's check-in operation at airports and facilitate easy ramping up operations during the high-demand season. Radixx Go Touch helps airline employees to transact full departure control capabilities from a mobile device, allowing them to check in passengers free from the constraints of physical airport desks and counters. Mobile agents can fully process passenger sales at multiple touchpoints throughout the journey, from the hotel lobby to the airline lounge to the boarding gate.
- Radixx ezyCommerce – an integrated e-commerce and mobile solution that will allow AirJapan to easily differentiate its brand with personalised offers, add ancillary offers, and mobile check-in capability.
- Radixx Insight – an analytics and revenue optimisation platform that will allow AirJapan to leverage data to boost retailing effectiveness and optimise operations. By providing comprehensive views of the customer lifecycle with timely recommendations, Radixx Insight will help AirJapan executives make better decisions while powering the airline's back-office systems.
"We're thrilled to enhance our relationship with ANA at this pivotal time for the AirJapan and the Japanese travel industry by providing Radixx solutions built with robust security and system stability through our Google Cloud partnership," said Chris Collins, Senior Vice President and General Manager, Radixx. "AirJapan has carefully chosen a wide spectrum of complementary Radixx solutions that will enable them to make intelligent, intuitive decisions to streamline operations, optimise the traveller experience and enhance revenue opportunities while benefiting from ongoing innovation through Sabre's Google partnership. We look forward to seeing AirJapan aircraft take to the skies next year, supported by Radixx technology."
