Waldorf Astoria Hotels & Resorts has entered a partnership with skincare brand Aesop, known for creating products of the finest quality for the skin, body and hair, as well as fragrance and accessories for self and space. The collaboration will see select signature Aesop aromas become the official in-room toiletries for Waldorf Astoria properties worldwide, marking the first and only global hospitality brand with which Aesop has partnered to provide its product at this scale.
According to Dino Michael, senior vice president and global luxury head, Hilton, the new partnership is an exciting chapter for their luxury portfolio, representing Waldorf Astoria’s and Hilton’s ongoing pledge to deliver exceptional amenities to loyal guests. As the brand reinvigorates its amenities worldwide, Aesop’s global recognition and status as an industry leader is a testament to its product quality, refreshing aromas, and intuitive customer experience over the years.
As part of Hilton’s ongoing commitment to minimising its environmental impact, the partnership will see a conscious shift from travel-size toiletries for the Waldorf Astoria brand. Waldorf Astoria properties worldwide will offer full-size in-room toiletries in 500mL formats made from 97 percent post-consumer recycled plastic. An intentional choice, the products will be identical to the high-quality formulations available to consumers at Aesop’s unique retail stores globally, including the Classic Hair Shampoo and Conditioner, Resurrection Aromatique Hand Wash, Geranium Leaf Body Cleanser and Rind Concentrate Body Balm. The instantly recognisable packaging and appealing scents will give Waldorf Astoria’s guests more reason to enjoy the in-room stay experience.
Waldorf Astoria Bangkok - Deluxe Bedroom
“The launch of Waldorf Astoria and Aesop’s partnership centres on a belief that uncompromising decisions are made in the name of customers, as we continue to prioritise opportunities to offer sustainable and clean products to guests,” said Suzanne Santos, chief customer officer, Aesop.
Aesop’s focus has always been on the contents of its jars, with an emphasis on formulating products that optimise and support skin health. Ignoring industry trends, Aesop focuses on launching fewer but better, timeless products that serve a genuine purpose. The company sources ingredients with a proven record of safety and efficacy to create products of the finest quality. Its approach relies on generous doses of botanical extracts and laboratory-made ingredients, combining the best of what plants and science each offer.
