Hospitality Financial and Technology Professionals (HFTP) has welcomed Carson Booth, a Certified Hospitality Technology Professional (CHTP)to the association as its new Chief Operations Officer (COO) – in Europe, effective from 1 November 2022.
Booth will assume the position held by Carl Weldon since 2016 upon his retirement at the end of October. Booth brings decades of global hospitality industry experience in management and technology-centred roles.
"HFTP continues to grow throughout the globe because the industry continues to request it," said HFTP CEO Frank Wolfe, CAE, FIH. "Because of our partnerships, Carl's retirement and hospitality technology evolution in Europe, HFTP needed an on-the-ground expert with a keen understanding of the internal workings of hospitality technology. HFTP is enormously fortunate to have someone of Carson's calibre join our team."
With experience holding top positions across multiple sectors within the hospitality landscape, Booth most recently served as COO of a U.K. hospitality payments startup and as CEO of SnapShot, a Shiji Group brand. Previously, he was also the Global VP of Property Technology for Starwood Hotels & Resorts and general manager for the Starwood International Licensing Company Sàrl, Luxembourg.
Booth has volunteered his expertise throughout his career as a director on multiple industry association boards, including HFTP and HTNG. From this, he has particular insight on HFTP in Europe, having served as chair of the HITEC Europe Advisory Council.
Booth will oversee the promotion of HFTP's professional benefits and events in the region, including the renewal of HFTP Europe activities which were slowed at the start of the pandemic. As COO of the Europe region, Booth will develop new HFTP Europe conferences in 2023.
Based in Berlin, Booth will also work closely with HFTP's other locations in the United States, the Middle East and India.
