SH Hotels & Resorts, founded by hospitality visionary Barry Sternlicht, Chairman and CEO of Starwood Capital Group, and Boscalt Hospitality, has announced plans to reimagine Rome's landmark Hotel Majestic under the French luxury house Baccarat.
Located in the Italian capital, Baccarat Hotel Rome is poised to set a new standard for glamour and luxury as a social and cultural hub. Slated to open in late 2025 following a complete restoration, the property will capture Baccarat's unparalleled beauty with lavish finishes, flourishes, and exquisite attention to detail. It is yet another expression in the ultra-luxe hospitality landscape of the world-renowned Baccarat brand, a name with over 250 years of history and enchanting, luminous objets d'art coveted by kings and queens, sultans and maharajas, movie stars and rock stars alike.
Similar to the Baccarat Hotel brand, the property's history embodies luxury and style. From its 1889 grand opening as the first luxury hotel built on the fashionable Via Veneto, overlooking the Piazza Barberini and a stone's throw from the Spanish Steps, the famed property played host to a steady stream of royals, nobles, politicians, celebrities, and sophisticated travellers as their preferred Roman Holiday headquarters for over a century. From 1960, after its stylish Bar Ninfa played a starring role in Federico Fellini's cinema classic "La Dolce Vita," the property took on a renewed allure as a symbol of Italy's vibrant and seductive post-war prosperity.
The redesign will retain the iconic property's panache by architect Gaetano Koch while introducing a crisp, contemporary style. The hotel will feature 83 spacious rooms, three grand dining rooms with the main restaurant featuring an expansive terrace with panoramic views across Via Veneto, an intimate cocktail bar, an elegantly appointed rooftop bar, meeting and conference spaces and a full-service spa and fitness facility.
"We are proud to collaborate with the dynamic design team at Baccarat in redefining and repositioning a historic property with a contemporary flair that pays respectful tribute to the cultural and artistic heritage of an ancient yet modern imperial city," said Liza Masias, co-founder of Boscalt Hospitality. "We look forward to the property's transformation into an emblematic luxury hotel that resonates with and reflects Rome's artistic, historical, and architectural treasures."
Upon completion, Baccarat Hotel Rome will showcase the energy of a timeless yet trendy city famed for the vibrant pulse of its spirited nightlife as a source of endless inspiration for artists, musicians, political, spiritual and cultural leaders, past, present and future.
