BWH Hotel Group to Expand Global Presence

From luxury to economy, the BWH Hotel Group continue to make an impression in select regions across the globe with the addition of several new properties in North America, Europe and Asia. 

Travellers can look forward to new BWH Hotel Group properties in The United States, India, Denmark, Austria, Thailand, Sweden, The Philippines, Germany, Greece, Spain, Japan and England.

President and Chief Executive Officer of the BWH Hotel Group, Larry Cuculic said as the resurgence of travel continues, the company is proud to grow its portfolio in key destinations around the globe.

“As a global company, we are focused on thoughtfully growing and expanding our footprint to ensure we can provide exceptional travel experiences to guests around the world. At BWH Hotel Group there is a brand for every type of traveller, from upscale, luxury and lifestyle hotels to midscale and economy brands,” said Cuculic.

The BWH Hotel Group has started the year off with momentum, onboarding new hotels in North America, Europe and Asia, with plans for continued growth throughout the year. 

With a portfolio of approximately 4,500 hotels in over 100 countries and territories worldwide, BWH Hotel Group intends to build upon its strong property portfolio to provide even more unique offerings and experiences to travellers and developers worldwide.

Senior Vice President and Chief Development Officer of the BWH Hotel Group, Brad LeBlanc said that the company is focused on driving unique hotel offerings that appeal to the next generation of travellers.

“Our lifestyle and boutique brands have seen tremendous success with brands like Aiden growing exponentially, and we’re also experiencing significant traction with our soft brand offerings which provide developers with more flexibility and deliver authentic experiences to travellers.”

BWH Hotel Group has expanded its collection of soft brand hotels and plans to grow by more than 100 soft brand properties in 2023 alone.

Recent additions to the soft collections portfolio include hotels in countries such as England, Greece, Germany, Japan, the Netherlands and Spain, among others.