Accor Plus, Accor’s leading loyalty subscription programme in Asia Pacific, has announced it has appointed a new CEO, Renae Trimble, who brings over 25 years of experience in the hospitality industry, 15 years of those years at Accor.
In her new role, Trimble will be responsible for overseeing the growth and development of Accor Plus, ensuring the programme continues to provide valuable benefits and experiences for its 360,000 members.
Trimble takes on the CEO position of Accor Plus after spending five years leading the Commercial Division for Accor Pacific where she was responsible for driving commercial performance, strategy, loyalty, distribution and revenue for the group. Prior to this, Trimble held numerous senior executive roles at Accor, in regional operations and with Accor’s central team including Sales, Loyalty, Digital and Marketing.
Trimble said that she is honoured to be leading Accor Plus, having been so heavily involved with the programme previously.
“I am excited to be leading the team that I know is highly engaged and dedicated to delivering exceptional experiences to our members and we will continue to grow and evolve the programme to meet the changing needs and desires of our customers,” noted Trimble.
“We want to make Accor Plus the most competitive paid loyalty program in Asia Pacific and with the team, we have in place and plans for expansion, we’re all excited for what’s to come.”
