To support its global expansion plans, the Singapore-based Pan Pacific Hotels Group has appointed Anne Wild & Associates alongside its Travel Lifestyle Network partners in South-East Asia, the UK and the USA, to help coordinate its international public relations in the Australian and New Zealand markets.
Anne Wild & Associates will work alongside SCOP3 Group in South-East Asia; Zapwater Communications in the USA; and The PC Agency in the UK to promote Pan Pacific Hotels Group and its brands, Pan Pacific, Parkroyal Collections and Parkroyal and further cement Pan Pacific Hotels Group and its brands as the hotel group of choice for a new generation of experience-driven city travellers.
With over 50 hotels and resorts in more than 30 key cities, the Pan Pacific Hotels Group will be launching the highly anticipated opening of Hotel Bellustar, a Pan Pacific Hotel and Hotel Groove, a Parkroyal hotel in Tokyo, Japan on the 19th of May, Pan Pacific Orchard Singapore on the 1st of June, and the multi-million dollar refurbishment of the Pan Pacific Singapore on the 1st of August, that will set a new benchmark for the brand’s graceful luxury.
"We're thrilled to showcase Pan Pacific Hotels Group’s Asian expansion in the Australian and New Zealand markets, to be part of the PR activations for the Group's growth, and to use our in-depth industry expertise to showcase Pan Pacific Hotels Group’s innovative approach and exciting expansion strategy,” said Anne Wild, Managing Director of Anne Wild & Associates.
“We are looking forward to leveraging our unique partnership with the Travel Lifestyle Network to tap into the specific market knowledge and expertise of leading agencies around the world to deliver exceptional results for this prestigious new client."
Cinn Tan, Pan Pacific Hotels Group’s Chief Commercial & Marketing Officer, said that the company is looking forward to working closely with SCOP3 Group and the TLN agencies to implement the global PR strategy.
“The agencies will be our key strategic partners in driving our brand visibility and growing presence in global markets.”
Anne Wild & Associates will be focusing on curated media trips, events and other brand experience programmes as part of the campaign to build global awareness of Pan Pacific Hotels Group.
