As business travel and corporate events ramp up across Australia and the Asia Pacific, hoteliers are searching for the most effective ways to drive demand and capture more bookings after years of restrictions. This is why more brands rely on comprehensive, forward-looking market insights to aid in strategic decision-making.
Quest Apartment Hotels, a member of The Ascott Limited network, announced it would implement Amadeus’ Agency360 across its 160 locations in Australia, New Zealand, the United Kingdom, and Fiji to support its growth mindset. With access to 100 percent of travel agent bookings from the three major global distribution systems (GDSs), hoteliers at Quest’s franchised properties will easily be able to identify top travel agents and corporations booking into their markets, benchmark their performance against their competitive sets, and develop new opportunities to grow their businesses.
In addition to driving demand with business intelligence, Quest recently renewed its Travel Seller Media campaign with Amadeus for 2023 to run ads and increase bookings through the GDS channel. Quest launched the partnership last year with an Australia-wide GDS advertising campaign that delivered a 60 percent increase in GDS revenues over the trailing 12 months and a double-digit return on ad spend (ROAS).
Anthea Dimitrakopoulos, General Manager, Brand and ESG, Quest Apartment Hotels, said that realising the strategic importance of market insights on corporate travel movement and seeing positive returns from GDS advertising gave the business the confidence needed to grow its relationship with Amadeus.
“We want to ensure our franchisee business owners have the tools to confidently manage their revenue strategies while supporting our main goal of becoming the #1 accommodations provider for corporate travellers,” said Dimitrakopoulos.
Nicole Dobson, Vice President, Australia, New Zealand and Pacific, Hospitality, Amadeus, commented that for 20 years, Agency360 had provided unparalleled business intelligence insights to the hospitality industry.
“We are confident the depth of data in this solution will help Quest keep pace with regularly changing market conditions and provide the most updated travel agent booking insight available,” concluded Dobson.
