The latest CGA by NIQ's New Zealand On-Premise Consumer Pulse Report discusses how food-led visits can benefit suppliers to position themselves in the market.
The report found that over half of consumers that drink wine during these visits actively consider which wine goes best with their meals. Hence, these food-led visits become a highly influential touchpoint for consumers, which suppliers and operators can utilise.
Over one in five, consumers appreciate staff recommendations while deciding what wines are best for their meals. Brands can use this opportunity to influence customer decision-making by providing staff with training and incentives, which can help in an increase in sales and revenue.
"The data shows a consistent consumer appetite for wine when eating out, and it highlights how vital it is to highly target the most influential touchpoints for influencing buying decisions and maximising spend per head in the category," said James Phillips, Client Solutions Director of ANZ. "Therefore, businesses must grab every available chance during the path to purchase to have the desired effect and generate impressive results."
