Fast-growing lifestyle and experiential hospitality company, Selina, has announced it will partner globally with Corona, an AB InBev global brand, to create unique travel experiences and help over-legal drinking-age guests to disconnect with alcohol, and reconnect with nature. The collaboration, set to launch later this year in Selina properties around the world, will promote sustainability through activations, cleanups, education, music, art and events.
Global Vice President of Commercial Marketing, AB InBev, Thiago Zanettini, said that it was exciting to bring this partnership to a global market outreach.
“Travel is part of Corona DNA, so by bringing unique experiences and activations to Selina hotels, we will help more people enjoy the outdoors and reconnect with nature,” said Zanettini.
Vice president and creative of Selina, Ariel Levinsohn, said that the partnership will create unforgettable experiences for guests.
"Corona's global reputation for quality and authenticity makes this a great collaboration, and we can't wait to see what we can achieve together," said Levinsohn.
The partnership will only be activated outside of the United States, and the rollout will have a phased approach. In the first stage, the collaboration will focus on raising awareness and promoting sustainability practices in hotel environments. In the second phase, Selina locations will host a range of co-branded events and activations as part of the Corona Sunsets Festival, including beach parties, music and cultural events. Guests at Selina properties will also gain access to exclusive experiences and discounts on Corona products. In contrast, Corona fans will gain the opportunity to explore Selina's unique accommodations and community spaces.
