Wyndham Hotels and Resorts has announced strong growth momentum in the Asia Pacific region in the first two quarters of 2023, which has increased its offerings for guests and owners across the region.
With an ultimate goal of making hotel travel possible for all, Wyndham has tapped into the continual recovery of business and leisure travel across the APAC region. Wyndham has also opened and acquired properties in several of its brands to further cement its presence as a leader in the hospitality industry. Within the APAC region, Wyndham’s room size has grown by six percent.
Properties within the APAC region also achieved an increase of 31 percent in revenue per room during the first half of 2023. This has been a major support to Wyndham’s guest loyalty, as well as being a result of business in the Asia and Pacific region.
President of Wyndham Hotels and Resorts in Asia and the Pacific, Joon Aun Ooi, said that the phenomenal results of the first half of 2023 were driven by the strong recovery of business and leisure travel, the combined rebound in greater China’s domestic and international travel demand, and the introduction of new brands into strategic markets across Asia and the Pacific.
“For our guests, the strong appeal of our brands coupled with the high usability of Wyndham Rewards kept them in the Wyndham ecosystem whilst our owners witnessed how we were able to leverage the strength of our commercial and operational support to attract demand and drive growth. These factors combined to deliver strong guest and owner loyalties – that further highlights the trust they have in our portfolio of brands and industry-leading franchising experience,” said Aun Ooi.
Within the first six months of 2023, Wyndham celebrated a series of milestones for the company and unveiled a range of its brands in popular destinations in the region, such as Singapore, Wellington, and Phu Quoc. There was also a range of new signings too.
Some of the new openings included the Peninsula Excelsior being the first Wyndham hotel in Singapore, opening with 591 rooms, and will be officially opened in 2024. Wyndham Alltra, Cat Ba was the first all-inclusive hotel in the Asia Pacific region, with 300 rooms. TRYP by Wyndham opened in Wellington, marking the first time the brand debuted in New Zealand.
The largest opening was Wyndham Grand Phu Quoc, with 1399 rooms, marking the first of any Wyndham in Phu Quoc and the 16th in Vietnam.
Additional signings in Thailand have strengthened its portfolio, which has reached 22 hotels, and in greater China, Wyndham has continued to explore different possibilities, including signings and new openings. Wyndham Shanghai Nanxiang in April marked the 32nd property in the city of Shanghai.
Throughout all openings, support to owners and partners has continued to grow. Its “Work, Play and Stay” campaign proved to be a successful attraction for those needing accommodation for both business and leisure. Reaching the 100 million membership milestone for Wyndham Rewards led to a month-long celebration. The initiatives were ultimately aimed at building clientele and room occupation. Currently, Wyndham has 14 brands across its portfolio, which has over 197,000 rooms to its name.
Wyndham’s hotel franchising business model has continued to gain popularity with potential and existing owners within the region. The aim of expanding its portfolio in the region has remained a major focus for Wyndham. Owning a franchise has been marketed using the assets that already exist to Wyndham’s name, such as its list of over 100 million loyalty members.
Opening new brands in the Asia and Pacific region has also remained a priority for the foreseeable future. Remaining optimistic, Wyndham has made further progress to ensure future pipeline projects are completed in the area.
