Marriott International, Inc. has announced its agreement with NEOM to open two luxury properties in Trojena, NEOM’s mountain destination in the northwest region of Saudi Arabia. The signing includes Saudi Arabia’s first W Hotel and a JW Marriott property.
Regional vice president for lodging development, Chadi Hauch, said that it was exciting to work with NEOM to develop the two new properties in one of the most sought-after developments in the world.
“W Hotels continues to redefine the luxury hospitality sector, and NEOM is an ideal fit with its vision centred around innovation, creativity, design and exploration, while JW Marriott, one of our flagship brands, will bring its legacy of extraordinary hospitality, thoughtful design and enriching experiences,” said Hauch.
Executive director of NEOM Hotel Developments, Chris Newman, said that JW Marriott and W Hotels are two powerful and purpose-driven brands, carefully tailored to meet the expectations of the next-generation luxury traveller.
“The JW Marriott will be paramount in positioning Trojena as a class-leading venue for major global conferences and exhibitions, as well as high-profile events, while W Hotels will transform the way visitors of our mountain destination enjoy entertainment, culture, and culinary experiences. Marriott International shares our vision for shaping a new frontier for the industry, and we look forward to strengthening our relationship by bringing two of its renowned hotel brands to Trojena,” said Newman.
The W Hotel in Trojena is anticipated to feature 236 guest rooms, including 47 suites, with uninterrupted views of the mountains and a freshwater lake. Design plans for the property comprise signature brand spaces, including a Living Room, WET Deck, W Lounge, AWAY Spa and FIT fitness centre. The hotel is also expected to offer four dining destinations and retail space. The property will be situated within the region’s Lake Village, aiming to deliver exclusive residential, hospitality and commercial experiences directly at the water’s edge. The 2.8-kilometre-long architectural lake will be a destination expected to feature an enchanted forest and adventures on the waterfront. The Lake Village will also have various retail and dining offerings, fresh food shopping markets and entertainment areas.
Rooted in sophistication, the JW Marriott Hotel in Trojena will be a haven for luxury travellers who seek an ultra-premium escape paired with exceptional service and well-being experiences. The property will be situated in The Bow, which is anticipated to be a futuristic water world that combines nature with technology to create a unique living environment. Immersed inside the Lake and surrounded by a mountainscape, the substructure will be designed to withstand the weight and pressure of the surrounding water. At the same time, the remaining spaces will be easily adaptable to allow for multi-season use, including an atrium capable of hosting large-scale events. Plans for the hotel include 500 luxury rooms and suites and extensive entertainment and recreational offerings, including a ballroom, meeting spaces, five dining venues, a fitness club, a kids club, swimming pools and a spa.
Executive director of Trojena, Philip Gullett, said with its central location, high-elevation mountain landscape, and natural surroundings, Trojena will redefine the understanding of ultra-luxury hospitality and mountain tourism.
“We are delighted to have two of Marriott International’s iconic brands at the forefront of luxury travel, W Hotels and JW Marriott, join us to elevate the travel experience for discerning guests,” said Gullett.
Trojena, one of the flagship developments within NEOM, is being developed and positioned as a year-round adventure sports destination that will include activities such as skiing, water sports, hiking and mountain biking. Trojena will be the host of the 2029 Asian Winter Games. Along with a W Hotel and JW Marriott property, the development is expected to include apartments, chalets, retail, dining, and entertainment areas.
