Sabre Corporation has strengthened and expanded its relationship with Virgin Australia, allowing the carrier to deliver improved retailing capability while supporting its growth objectives.
“We’ve had a strong and highly successful relationship with Virgin Australia for many years, so we’re delighted to build on that foundation with this augmented agreement,” said Roshan Mendis, Chief Commercial Officer, Sabre.
“Adding this suite of solutions will enable Virgin Australia to step into the future of modern airline retailing and demonstrates that Sabre technology is the choice of ambitious, future-focused airlines.”
Under the new agreement, the carrier will deploy Sabre Air Price IQTM and Sabre Ancillary IQTM to increase traveller satisfaction and optimise revenue management.
Virgin Australia and Sabre have also renewed their multi-year distribution agreement to ensure Sabre-connected travel agencies can continue to shop, book and service Virgin Australia’s air and ancillary offers with speed and scalability.
“Virgin Australia guests sit at the heart of our business, and it’s essential that our technology partners, like Sabre, can support us in delivering value and choice to customers,” said Dave Emerson, Chief Commercial Officer, Virgin Australia.
“Our deeper alliance with Sabre will enable us to create better offers for customers and then have the mechanism to ensure the right travel buyers and travellers can access them.”
Sabre’s innovation partnership with Google enables them to deliver unique value to airlines and passengers. It is integrating this proprietary technology into existing and new solutions to help customers deliver highly relevant and personalised content more quickly and create expanded revenue and growth opportunities.
Since relaunching the airline in 2020, Virgin Australia has made significant investments in its people, fleet, and technology and is currently flying to 42 domestic and seven international destinations.
