Anuga, the worldwide number one event among the trade fairs for food and beverages, has, in the run-up to Anuga, announced its strategic decision to expand globally under the name 'Anuga Select'. The initiative marks a significant step in the history of the trade fair to consolidate its leading position on the international trade fair scene. Furthermore, standardising the Anuga brand image is essential in expanding the Anuga brand family.
Anuga has been the most famous food and beverage trade fair for over 100 years and is well-known worldwide. Its unique trade fair concept and "made in Germany" quality standard have won over the trust of both exhibitors and visitors from all over the globe. Anuga has developed the 'Anuga Select' strategy to strengthen this leading position further and tap into new markets.
Anuga will strategically position its product family in upcoming markets under the banner 'Anuga Select' and present the brand Anuga at international satellite events. These steps will contribute towards opening up new business potential for exhibitors and further reinforcing Anuga as the global food and beverage industry platform.
Participating in trade fairs is often the first step for companies striving to expand into new markets. They can establish valuable contacts, weigh up their market chances, and build business relations here. Anuga has established itself as a trusting partner for companies and offers them a uniform platform under the banner "Anuga Select", allowing them to present their products and services on new markets.
"We understand the needs of our exhibitors and are resolved to support them with their international business," said Bastian Mingers, Vice President of Trade Fair Management of Koelnmesse's food trade fairs.
"'Anuga Select' provides our customers with a reliable platform for entering global markets and achieving their business goals. As such, we particularly offer smaller, regional companies a strong quality brand locally and export-oriented companies in the respective country optimal market access."
In addition to the expansion of 'Anuga Select', Anuga has also launched the #weareanuga campaign to build up a strong and identity-promoting community around the Anuga brand. This initiative is being communicated across all social media channels to unite exhibitors, visitors and trade fair enthusiasts worldwide.
The #weareanuga campaign will strengthen the bond between Anuga and its international community. It will offer a platform where people from the food and beverage industry can exchange ideas, push innovations and discuss the latest trends.
"With #weareanuga, we are creating a community that shares the passion for the trade fair industry. We want to offer a forum where people can network and be successful together," stated Nils-Holger Glomme, Global Brand Manager of Anuga.
Anuga is determined to contribute towards promoting the food and beverage industry worldwide and combating worldwide hunger. The introduction of 'Anuga Select' and the #weareAnuga campaign are decisive steps towards achieving these aims.
