Frima, the brand of FRIMAEUROPE, was founded in 1987, and it has a longstanding position and know-how in the manufacturing of elaborate frozen products. Frima now offers a range of savoury and sweet snacking products.
Its products are inspired by European cuisine and up-and-coming consumer preferences and trends towards street food.
“In 2022, FRIMAEUROPE is capitalising on its expertise to launch a new range of ready-to-eat frozen snacks very popular in France: the French Tacos. The range was introduced at the SIAL fair in Paris and was selected by Sial Innovation,” said Isabelle Nojac, co-president of Frima.
Nojac explained that French Tacos have revolutionised the French food service sector over the past decade by offering customers a combination of novel and unique snacking concepts, including the Tex-Mex kebab with Croque-Monsieur’s unique taste.
“This new concept has been developed in the street food catering sector and is the most successful franchise in recent years.”
FRIMAEUROPE has meant that the Tex-Mex concept is now ready to be served at home or as an additional offer in takeaway restaurants, coffee shops and more, with it being able to be heated up quickly and efficiently within its cooking bag.
Cheese is globally loved. The love for cheese in France is no exception. This love for cheese motivated Frima to ensure inside the French Taco, there is a delicious three-cheese sauce. Each French Taco is crafted with a wheat flour tortilla, prepped with two different meat options: cooked beef or grilled chicken and a tasty sauce. Before folding the tortilla, french fries are added inside, covered in the signature three-cheese sauce. The French Taco is sold frozen and is ready to be served by heating it directly within its cooking bag either in a grill toaster, traditional oven, or microwave.
In 2022, Frima launched two products with three recipes: an XL size (340g) for a complete meal and an M size (200g) for a snack. With the success of these products, FRIMAEUROPE has launched a new range of vegetarian French Tacos with falafel and grilled vegetables instead of meat to please Frima’s plant-based customers.
For more information, contact contact@frimaeurope.com or visit www.frimaeurope.com.
