The company behind the brands Sweet N’ Low and In The Raw, Cumberland Packing Corporation, was started in 1945 by Ben Eisenstadt. Eisenstadt decided to sell sugar, like tea, in individual packets. In 1957, the iconic pink packet was introduced with the invention of the low-calorie sugar substitute, Sweet N’ Low.
Following the invention of Sweet N’ Low, low-calorie sugar, the brand grew, as did the range of sugar substitutes.
“There is one for every taste: the classic pink packet, the sucralose-based yellow packet, or the natural-tasting green Stevia packet. Sweet N’ Low offers sweet moments for a healthier, sugar-free lifestyle,” said Tedeschi.
Tedeschi continued that Sweet N’ Low was just about the sweetener, as it included a range of products, such as cookies, wafers, cake mixes, frostings, jams, syrups, and jellies, giving consumers who follow a sugar-free diet, or consumers who are aiming to consume less calories, delicious dessert options.
“The special Spoon for Spoon format even lets one substitute sugar in their favourite baking and meal recipes.”
Sweet N’ Low directly caters to the growing consumer concern and demand for healthier options as they seek healthier lifestyles. Reducing sugar consumption is key to this, with the general population looking to reduce their sugar intake where they can.
“We know that, according to the Kerry report, Sensibly Sweet (2022), nearly 77 percent of global consumers consider the type of sweetener present in a food or drink as the most important detail at the time of purchase.”
The variety of Sweet N’ Low sweetener options caters to consumer needs, with three staple sweeteners based on three formulas: classic, sucralose, and Sweet N’ Low.
These sweetener types have several formats in which they are available so that Sweet N’Low can meet the needs of both the retail and food service segments, including sachets, tablets, and spoon-for-spoon. Over 500 billion Sweet' N Low packets have been sold worldwide in the brand-renowned sweet pink packet.
For more information, visit www.sweetnlow.com/international.
