MGM Resorts International is putting the pedal to the metal for the Formula One Heineken Silver Las Vegas Grand Prix weekend of November 16-18, creating exclusive events, one-of-a-kind activations, artist engagements and more that will take over The Strip throughout race week.
"People have been to big races, people have enjoyed Las Vegas - but the way the two will come together in November will make for an unprecedented weekend," said Andrew Lanzino, MGM Resorts' Vice President of Citywide Events.
"With so many MGM Resorts destinations within a short walk of the track, we have an unmatched opportunity to create a neighbourhood experience where there is something for everyone, and the party never ends."
In addition to crafting some of race weekend's most exciting and exclusive viewing destinations, including the Bellagio Fountain Club on the resort's iconic fountains, and offering experiences in the luxurious MGM Rewards Suite and F1 Hospitality Garage at the Pit Building, MGM Resorts is unveiling the first peek at its citywide programming.
Guests can partake in the iconic F1 podium celebration by indulging in a "Shoey" at the MGM Rewards Shoey Bar, exclusively at Bellagio during race weekend. The Shoey Bar invites guests to purchase limited-edition MGM Rewards-branded driving shoes hand-crafted by an iconic motorsport apparel designer, fill them with an exclusive libation (in a water-proof beverage liner) and raise a triumphant toast, just like racing heroes do on the podium. The Shoey Bar will be in Bellagio's Fountain Courtyard adjacent to the main valet, just steps from the Bellagio Fountain Club.
Bellagio guests will be able to immerse themselves in the world of the Ferrari fashion collection from November 13-20. A captivating pop-up store will embody the retail concept under the creative direction of Rocco Iannone.
"Entering a Ferrari store should replicate the excitement of the racing world mixed with the luxurious design and style of the collections created for men and women. I feel this store, even as a temporary curated space, will achieve this and will give our customers at Bellagio an unforgettable retail experience," said Iannone.
Internationally celebrated Chef Jean-Georges Vongerichten will create a special four-course menu, featuring wine pairings by the renowned Hundred Acre wines, at his Prime restaurant from November 16th to 18th.
Renowned fifth-generation cognac producer Bénédicte Hardy will personally guide guests through exclusive cognac experiences at Le Cirque from November 17th to 18th. Guests will have the opportunity to interact with her as she presides over the restaurant's cognac cart and presents the full range of Hardy cognacs, including the exquisite Hardy's Perfection.
MGM’s other Las Vegas properties, including Aria Resort and Casino, The Cosmopolitan, Park MGM, and the MGM Grand, will also celebrate the festivities.
