Parkroyal Hotels & Resorts launches a new brand experience, “All Things Local”, enticing guests to go beyond the guidebook and explore the culturally rich precincts of its properties from Singapore and Malaysia to Japan and Australia and beyond.
“With Parkroyal Hotels & Resorts positioned as a gateway to vibrant locales, we invite guests to join us in keeping cultures, crafts and cuisines alive through discovering local stories, engaging in activities to understand local art, and supporting local businesses.
"We hope these new brand experiences will provide our guests with authentic, immersive and novel ways to connect with people and places when they stay with Parkroyal," said Cinn Tan, Chief Commercial and Marketing Officer, Pan Pacific Hotels Group.
Discovering Vibrant Locales
Tucked within the bustling stretch of Haji Lane are hidden gems, including Crafune, a locally founded atelier where guests of PARKROYAL on Beach Road can enjoy hands-on leathercraft during their stay.
PARKROYAL on Beach Road, Singapore, has kicked off the ‘All Things Local’ program with a series of curated, hands-on, interactive guest experiences, including culinary activities to connect with the city’s rich heritage and artisan workshops led by local entrepreneurs. The hotel is situated in the historic and vibrant precinct of Kampong Gelam, which is famous for its larger-than-life street art, historic retail businesses, Malay traditions and the narrowest street in Singapore - Haji Lane.
Hotel guests can now select packages, including an intimate visit to the home of local kueh heritage culinary mould collector Jasmine Adams or ketupat/bazhang leather crafting workshop by local atelier Crafune on lively Haji Lane.
"All Things Local" packages are available from October 2023 to April 2024. The activities are provided in partnership with a local curator Culturally, which creates inroads into some of Singapore’s most enticing, immersive experiences.
Savouring Local Flavours at PARKROYAL on Beach Road
Introducing local cultures through culinary experiences, including a house-made recipe of sambal balado available at Ginger, Parkroyal on Beach Road.
Food is at the heart of Singaporean culture, and Parkroyal on Beach Road showcases fabulous local flavours throughout the menu in its on-site restaurant, Ginger. Rich and complex sambal balado, also known as “chilli sauce with chilli” is a popular condiment in Indonesia, Malaysia, and Singapore, and Chef Low enhances his dishes with a signature childhood-inspired version of sambal balado, whether it’s added to a humble tin of keropok crackers or with a hearty plate of crab bee hoon (rice vermicelli).
For signature cocktails inspired by the district’s rich spice trading history, head to the hotel’s Club 5 for a menu creatively designed by its resident mixologist to transport guests on a journey through the past and present cultures of Beach Road, Arab Street and Bugis in the neighbourhood of Kampong Gelam.
Over the next two years, Parkroyal will continue to expand its footprint across the region with a pipeline of six properties, creating a collection of captivating local experiences. Forthcoming properties include Parkroyal Serviced Suites Jakarta, Indonesia (opening 1Q 2024); Parkroyal A’Famosa Melaka, Malaysia (1Q 2024); Parkroyal Dalian, China (2Q 2024); Parkroyal Jakarta (4Q 2024); and Parkroyal Siem Reap, Cambodia (4Q 2025).
