Dutch brand Crushi began as a starter on a menu at a local restaurant in Utrecht, The Netherlands, in 2014. After gaining local success at several food festivals with the Crush Roll, co-founders Jeroen van de Velde and Martijn Klein decided they should get a patent to protect their product from copycats.
In 2019, the European patent was granted, and Crushi, the first fully patented crunchy sushi snack, was born. Crushi promises the taste of fresh sushi with an irresistible crunchy outer layer in a convenient frozen sushi snack. Frozen sushi has never tasted this good, and with the latest developments, it can be prepared in an oven, air fryer, deep fryer, or however consumers prefer.
Besides the patented production method, Crushi changed the paradigm that frozen sushi often has a dry taste. Crushi is easy to prepare and tastes fresh and crunchy for over two hours after preparation. It is an ideal, crunchy, easy snack catering to consumers' desire for delicious and convenient snack solutions. Crushi has three flavour variants, including Classic California, The Salmon Supreme and the Veggie Vegan.
