Hilton has announced the grand opening of its landmark 600th hotel in the Greater China region, Hilton Nanjing Niushoushan. This milestone signifies Hilton’s robust presence in Greater China, boasting 600 hotels in operation across over 200 destinations and ten distinct brands, each tailored to meet the diverse needs of travellers.
“Launching our 600th hotel in Greater China marks an incredible chapter in our growth story, highlighting the strength and promise of the Hilton enterprise in a market that continues to show long-term prospects for travel and tourism. As the fastest-growing hotel company in the Asia Pacific region, we are proud that one in three hotel rooms under construction in Greater China bears a Hilton flag. This expansion positions us well to capture increasing travel demand and deliver exceptional hospitality experiences to travellers in Greater China,” said Alan Watts, president of Asia Pacific, Hilton.
“As one of the fastest-growing international hotel groups in Greater China, Hilton has opened 100 new hotels annually over the past four years. This rapid expansion showcases our collaborative success with our owners, partners, Team Members and guests, a pace we proudly refer to as ‘Hilton speed’,” said Qian Jin, president of Greater China and Mongolia, Hilton.
“The launch of our 600th hotel in Greater China reaffirms our dedication to the Chinese market and our founding purpose to fill the earth with the light and warmth of hospitality. We are excited to continue this journey and look forward to celebrating the next milestone.”
Nestled within the picturesque Niushou Mountain cultural tourism zone, Hilton Nanjing Niushoushan perfectly blends the natural environment with exceptional hospitality. The hotel is a masterpiece of design, harmoniously integrating refined, oriental aesthetics with modern architecture. Each of the 381 guest rooms offers spacious comfort and private balconies to admire the varying seasonal landscapes of Niushou Mountain. The hotel’s serene atmosphere, inspired by traditional Chinese study and tea rooms, promises guests a tranquil and enriching stay. The hotel features an energising reception lobby, a 1,350-square-meter pillarless banquet hall, an expansive indoor kids’ club, and diverse dining options, the hotel offers comprehensive amenities and a dynamic stay that unlocks the best of the scenic destination.
In 2023, Hilton introduced distinct properties in key urban and sought-after destinations for business and leisure travellers. Standouts include the Conrad Shenzhen in Qianhai's Central Business District, Hilton Zhuhai with breathtaking views of Macau Bay, Hilton Garden Inn Shanghai Lujiazui in the bustling financial hub, and DoubleTree by Hilton in Zhuhai Hengqin, strategically situated at the heart of the Guangdong-Hong Kong-Macau Greater Bay Area. For a more relaxing experience, The Mermoon Resort Hainan Tufu Bay, Tapestry Collection by Hilton, offers a unique, thematic stay, while Hilton Huzhou Nanxun, Hilton’s first in the city, emerges as a prime spot for leisure and conferences in the Jiangsu, Zhejiang, and Shanghai region.
Hilton’s luxury brands Waldorf Astoria and Conrad Hotels & Resorts continued to experience significant growth with new openings in major cities such as Shanghai, Hangzhou, Suzhou, and Haikou. The recent unveilings of Yuexiu Hotel Guangzhou and Humble House Taipei, both under the Curio Collection by Hilton, as well as the newly-signed Canopy by Hilton Shanghai Belfry Plaza, mark the debuts of Hilton’s lifestyle brands in these cities. The latest introduction of two new brands—Motto by Hilton in Hong Kong, an urban lifestyle brand, and Signia by Hilton in Chengdu, a premier full-service brand—further broadens and diversifies the company’s brand portfolio in the region.
Hilton’s growth in China has been driven by a mix of operating models ranging from managed, franchised, and Master License Agreements, significantly expanding the reach of Hilton Garden Inn, Hampton by Hilton, and Home2 Suites by Hilton. Over 60 Hilton Garden Inn hotels are strategically located along high-speed railway routes in key cities, embracing the latest designs to cater to evolving guest preferences. In nine years, Hampton by Hilton has established over 320 hotels in China, hosting more than 30 million guests. Meanwhile, Home2 Suites by Hilton, introduced to China just three years ago, has already opened over 40 properties, leading the way in travel + living. The franchise model, proven successful with Hilton Garden Inn, is now being extended to full-service brand DoubleTree by Hilton.
Hilton Honors’ membership base has increased by over 56 percent year-on-year in China, with a notable rise in member stays. Hilton has expanded its reach by collaborating with key players like the online travel platform Fliggy, featuring popular domestic tourist destinations and international hotels. Launched in 2022, Hilton’s global marketing platform ‘Hilton. For The Stay’ continues into 2023 in China with a fresh, localised marketing campaign, further amplifying Hilton’s visibility on digital and social media in China’s metropolitan hubs, highlighting the importance of the stay and being truly cared for in the overall travel experience. The company closely monitors travel trends that resonate with Chinese travellers, particularly through experiences that celebrate China’s cultural heritage. Nearly 130 hotels across more than 20 provinces have engaged in an intangible cultural heritage campaign, weaving cultural elements into the fabric of guest experiences.
