Handwritten Collection, a midscale brand under Accor, commemorates its first anniversary year in January 2024, boasting a burgeoning portfolio of captivating and diverse hotels across the globe. Launched in January 2023, the brand aimed to unite small to mid-sized hotels that authentically embody the character and hospitality cherished by their caretakers. Since its inception, Handwritten Collection has inaugurated 12 thoughtfully curated hotels within just 12 months. With approximately 25 hotels slated to open in 2024 and beyond, alongside over 150 ongoing projects and prospects, Handwritten Collection is swiftly emerging as one of the world's fastest-growing midscale brands.
"Similar to a handwritten note, the distinctive style of each host at a Handwritten Collection hotel leaves a lasting impression on guests and distinguishes the brand," said James Wheatcroft, Global SVP Midscale Brands at Accor.
"This deeply resonates with travellers seeking authentic experiences in their destinations. Handwritten Collection caters to the burgeoning demand for unique, characterful hotels while upholding Accor's renowned standards of hospitality and globally recognised membership benefits."
The hosts and hoteliers of Handwritten Collection, are passionate individuals who warmly welcome guests. The personal touches they infuse throughout the hotel reflect their tastes, interests, and quirks, offering guests memorable experiences at every turn. Whether it's a culinary delight, a bespoke cocktail, a thematic design element, or the companionship of a furry friend, Handwritten Collection hotels epitomise their hosts' distinctive traits and passions.
"Crafted to support the growing community of independent hotels in the midscale segment, Handwritten Collection enables owners to harness the advantages of belonging to a leading global hotel group while preserving the unique essence they've cultivated," explained Camil Yazbeck, Global Chief Development Officer, Premium, Midscale and Economy at Accor.
"We are delighted by the overwhelmingly positive reception to Handwritten Collection from owners and partners in our inaugural year, and we eagerly anticipate exploring numerous new opportunities for expansion across global markets, with high expectations for a fresh wave of hotel signings in 2024."
The proliferation of collection brand hotels worldwide indicates a 25 percent annual growth rate, making it one of the fastest-growing segments in the industry. This data corroborates Handwritten Collection's ambitious growth trajectory.
Handwritten Collection - Current Portfolio
Hotel Shanghai Sheshan Oriental – Handwritten Collection (China): Nestled near Sheshan National Park, this Mediterranean-style hotel boasts lush tropical landscapes and a vast outdoor beach and pool area, reflecting the host's passion for seas and oceans. Guests can indulge in themed books at the Social Hub and savour signature cocktails like the Seawater Martini.
The Hotel Faber Park Singapore – Handwritten Collection (Singapore): Embodying elegance and history, this hotel pays homage to Mount Faber Park's legacy through its architecture and design, offering stunning views of the city and harbour amidst lush greenery.
Saint Gervais Hotel & Spa – Handwritten Collection (France): Inspired by Ottoman culture, this chic retreat welcomes guests with oriental music, Turkish-inspired spa treatments, and a delectable breakfast featuring Turkish delicacies.
Hotel Morris Sydney – Handwritten Collection (Australia): Housed within a historic Italian Renaissance building, this boutique hotel seamlessly blends Italian design with Australian influences, offering guests a unique bar experience and a glimpse into the host's love for Italian culture.
Andaman Beach Hotel Phuket - Handwritten Collection (Thailand): Focused on fostering connections, this hotel treats guests to personalised welcome amenities inspired by global travels and invites them to explore a curated selection of travel books in the lobby.
Splendid Hotel Lac d'Annecy – Handwritten Collection (France): Celebrating Art Deco design, this hotel features whimsical decor and offers guests a choice of creative and classic cocktails at the bar, including the host's favourite, the Cosmopolitan.
Relais San Martino Salento – Handwritten Collection (Italy): Imbued with a maritime theme, this coastal retreat offers guests many sea-inspired experiences, from wellness treatments to themed cocktails and beachside activities.
Oru Hub Hotel Tallinn – Handwritten Collection Tallinn (Estonia): Reflecting the host's passion for travel, this hotel showcases images from their favorite journeys and offers guests the opportunity to send postcards featuring them from the hotel mailbox.
The Crown Kraków – Handwritten Collection (Poland): A historic gem adorned with contemporary Polish art, this hotel hosts social events with local artists and serves signature cocktails inspired by renowned artworks.
Wonil Hotel Perth - Handwritten Collection (Australia): Infused with a passion for knowledge and conservation, this hotel offers guests a glimpse into local research projects and provides environmentally sustainable amenities, including peppermint-infused treats.
Les Capitouls Toulouse Centre – Handwritten Collection (France): Channeling the vibrant energy of the Manchester music scene, this hotel immerses guests in a nostalgic ambience, complete with vinyl records and English-inspired decor.
Number 11, St. Julian's Malta – Handwritten Collection (Malta): Catering to adults seeking a sensory journey, this hotel offers Mediterranean-inspired delights and panoramic sea views from its rooftop lounge and pool.
