Jetstar has unveiled its revamped uniform as it ushers in a new era of low-cost travel and prepares to celebrate 20 years since taking to the skies.
The collection is designed by renowned Australian fashion designer, Genevieve Smart, who has worked alongside 40 Jetstar pilots, cabin crew and airport team members over the past 12 months to complete the final design.
It will be worn by more than 5000 of the airline’s frontline team members across Australia as well as at Jetstar airlines based in New Zealand, Japan and Singapore from late 2024.
The new pilot uniform will switch from the more traditional black to blue and will feature stylish cuts, new epaulettes and the option of a neck scarf.
The cabin crew and airport uniforms offer a range of options to cater for individual style and preferences, including blazers in blue and orange, a shirt dress, tailored skirts, tapered fit trousers, polos and overcoats.
The new palette includes a softer orange complemented by blue; a colour combination which was inspired by the sunset as seen through an aircraft window.
Jetstar’s current uniform will be sustainably disposed of in partnership with BlockTexx, which uses recycling technology to turn textiles into raw materials that are used to create new products.
Jetstar Group CEO, Stephanie Tully said the uniform represents the beginning of a new era for the airline, its people and its customers.
“We’ve listened to our people and together wanted to create a uniform that reflects how far we have come as we move into our third decade of operation. With the help of Genevieve Smart, the newly designed collection caters to everyone and gives our crew more freedom to choose what they would like to wear. Sustainability has been an important part of the process, including ensuring that Jetstar’s current uniforms are repurposed into new products," said Tully.
“Our new look uniform comes as we celebrate our 20th birthday in May and adds to our investment in new aircraft, new routes, and new cabins for our international widebody fleet to help customers fly to more places more often for less.”
Co-Founder and Creative Director of Ginger & Smart, Genevieve Smart, said she drew inspiration for the design from the sunset as seen out of an aircraft window, which is symbolic of what Jetstar means to its customers and its people.
“Embarking on the creative journey to design uniforms for Jetstar was a fabulous adventure that began with a deep dive into the airline’s vision and core themes of fun, unity, holidays and affordable travel. We focused on the anticipation of the destination, the excitement of looking at a map, dreaming about the possibilities and the thrill of arriving at a chosen destination," said Smart.
“The evolution from black to a dynamic blue and orange palette reflects Jetstar’s transformative journey over the past two decades, while the looks were intended to feel like pieces one might instinctively pack for a holiday, whether it's a linen jacket and cotton chinos, a shirt dress, or a smart polo.”
A group of 40 Jetstar frontline team members have been involved throughout the design process, including recent wearer trials in the new fabric.
Jetstar Cabin crew manager, Kat Vasswho was part of the project said she was proud of the final product.
“We can’t wait to be wearing the new uniforms through the terminals and onboard. We have worked on developing our new uniforms for some time now, testing them extensively both on the ground and in the air. The new uniforms are professional, comfortable and designed with so much care and thought.”
