IHG Hotels & Resorts has held its first owner roadshow of the year in Beijing, China. It marked significant progress by signing 24 hotel projects across its essentials and premium hotel brands, including Holiday Inn Express, Holiday Inn, and EVEN Hotels.
These new hotels will energize the group's presence in multiple cities and tourist destinations such as Shanghai, Shenzhen, Nanjing, Kunming, Datong, Rizhao, and Ningde. This achievement signifies IHG's inaugural ventures into many cities and underscores its ongoing expansion in key markets. The move also heralds a new development phase for IHG in Greater China, demonstrating the company's dedication to deepening partnerships with owners, delivering superior business value, and driving long-term growth.
During the event, IHG also shed light on new investment trends in the hotel industry, provided forecasts for developing upper midscale hotel brands in the current operational climate, and shared Insights into the growth and direction of Holiday Inn Express, Holiday Inn, and EVEN Hotels. The same day saw the launch of IHG's Greater China Expo, aiming to foster commercial communications and support the high-quality development of the business travel market.
“Commenting on the government's emphasis on tourism to spur economic recovery, this will undeniably act as a powerful stimulus for hotel investment and development, fueling more intense competition within the upper midscale hotel segment," said Kent Sun, Chief Development Officer of IHG Greater China.
"Investors increasingly focus on this segment's cost-effectiveness, adaptability, and appeal to younger consumers. Expanding upper midscale brands with IHG meets the market's demand for quality, highlighting the group’s strong competitive standing in this sector. We are committed to continuing this momentum through differentiation and innovation, enhancing industry integration, and delivering lasting value to our guests, owners, and stakeholders."
The global travel industry's resurgence has bolstered confidence and demand, fostering new opportunities for the hotel sector. As consumer behaviours evolve, upper-midscale hotels are witnessing substantial growth. IHG, harnessing its diverse brand portfolio, customises hotel solutions for the Greater China market, and has ensured ongoing revitalisation.
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