Hilton will rapidly expand its resort portfolio in Europe, with ten hotels, totalling more than 1,500 guest rooms, opening in time for summer across its Curio Collection by Hilton, Tapestry Collection by Hilton and DoubleTree by Hilton brands. Ahead of this year’s International Hospitality Investment Forum (IHIF), taking place in Berlin, Hilton has announced franchise agreements for four hotels: Hilton Alvor, opening in 2026, and Cala San Miguel Hotel Ibiza, Curio Collection by Hilton, The Club Cala San Miguel Hotel Ibiza, Curio Collection by Hilton and Numo Ierapetra Beach Resort Crete, Curio Collection by Hilton, which join upcoming European resort properties opening in Italy, Greece, Croatia and Malta this summer.
Key leisure destinations such as Greece and Sardinia have increased in popularity in recent years, and in the last year alone, Hilton signed more than 20 resort hotels across Europe, the Middle East and Africa under six of its brands. This growth is part of Hilton's strategy to develop its portfolio of resort hotels, which has doubled in the last five years and now stands at more than 300 hotels worldwide.
“Guest demand for high-quality resorts in both longstanding international hotspots and up-and-coming leisure destinations is growing, leading to increased interest from owners in developing resort hotels under Hilton brands,” said Patrick Fitzgibbon, senior vice president of development of Europe, Middle East and Africa at Hilton.
“Last year alone, more than a fifth of our openings in Europe, Middle East and Africa were resort hotels and, working with a wide range of owners, we are looking forward to continued growth across this market segment, particularly in Mediterranean island destinations. With 10 European resort hotels due to open in time for the summer season, we’re introducing outstanding properties to popular destinations, including Ibiza, the Algarve and Crete, expanding our range of resorts across the region under different brands.”
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