Hilton has announced the signings of 11 new properties across Thailand, Indonesia, and Vietnam, including the debut of Hilton’s award-winning lifestyle brand, Tapestry Collection by Hilton in South East Asia.
Hilton has more than 100 hotels trading and under development in South East Asia, strengthening the company’s expansion in the wider Asia Pacific region, where it is well on track to surpass 1,000 trading hotels by 2025. As of the first quarter of 2024, Hilton continues to hold its largest development pipeline in company history with 892 hotels signed across Asia Pacific.
“With its beautiful destinations and resilient economies, South East Asia continues to be an important growth driver for Hilton in Asia Pacific,” said Maria Ariizumi, vice president, Development, South East Asia, Hilton.
“We deeply value the trust that owners continue to place in Hilton's managed and franchise models, robust commercial engine, and superior brand recognition, all of which have fuelled our sustained growth in this vibrant region. We look forward to introducing even more of Hilton’s renowned brands to gateway and emerging destinations here.”
South East Asia continues to show long-term growth prospects for the travel and hospitality industry, buoyed by a growing middle class, strong domestic travel and the return of MICE and world-class entertainment events in the region. This optimism is further underlined by South East Asia’s consumption growth, where the region’s USD 4 trillion economies is projected to experience an annual growth rate of 4.6 percent to 4.8 percent until 2029. The strength of South East Asia’s post-pandemic recovery has also prompted increasing owner, developer and investor interest in hospitality real estate, with four out of the top five APAC cities for development in South East Asia.
Hilton’s latest South East Asia signings follow several key openings last year and early this year, including the first Curio Collection by Hilton property in Vietnam with La Festa Phu Quoc, Curio Collection by Hilton and the debut of Hilton’s flagship brand and first hotel in Ho Chi Minh City with the opening of Hilton Saigon.
With the rise of luxury travel in the region, Hilton is also broadening its collection of luxury brands and properties. Hilton launched Umana Bali, LXR Hotels & Resorts last year, marking the brand’s first hotel in the region, as well as Singapore’s second Conrad Hotels & Resorts through Conrad Singapore Orchard. It will also bring its iconic Waldorf Astoria Hotels & Resorts brand to Indonesia, Malaysia, and Vietnam with the openings of Waldorf Astoria Jakarta, Waldorf Astoria Kuala Lumpur, and Waldorf Astoria Hanoi in the coming years.
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