USA | Hilton's target to reach 300 hotels in the Caribbean and Latin America region is on track, with more than half of its pipeline currently under construction.
Hitlon's target has followed a record-breaking year of growth, Hilton underscored its commitment to the Caribbean and Latin America (CALA) during a visit by President and CEO Chris Nassetta in which he met with industry leaders, ownership groups, partners, and team members across Argentina, Peru, Colombia and Costa Rica.
In 2023, Hilton opened nearly 20 new hotels and ended the year with 4,000 rooms added in the market, more than in any other year in the company’s history. Sustained positive momentum is expected as Hilton continues to implement its growth strategy and aggressively expands across the region with the target of surpassing 300 open hotels in the next three years.
“I have always loved visiting our teams in the Caribbean and Latin America, and Hilton’s transformation across the region is an incredible example of the power of our hospitality. Over the last decade, we have tripled our presence to 225 hotels in our CALA portfolio,” said Chris Nassetta, president and CEO of Hilton.
“Now, with more than half of our pipeline in the region under construction, we are on track to open our 300th hotel in just a few years. This expansion is the result of our team’s winning growth strategy and deep knowledge of the market, the vision and confidence of our valued partners, and our team members’ dedication to creating unforgettable stays for all our guests.”
Hilton celebrated its three-fold growth in the Caribbean and Latin America over the past decade, adding nine new countries and territories and launching seven new brands. Building on its 225 open hotels welcoming travellers today, the company has a robust pipeline of more than 100 hotels and plans to enter seven new countries and territories in the next few years, including Bermuda and Paraguay, in 2024.
The company also looks forward to introducing two new brands: Spark by Hilton, which is redefining the economy segment with a premium product offering, and Home2 Suites by Hilton, an award-winning extended-stay hotel concept.
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