ASIA | DoubleTree by Hilton has reached its 100th property milestone in the Asia Pacific region.
The company’s recent franchise model expansion with the DoubleTree by Hilton brand is set to significantly boost this growth – offering owners in Greater China enhanced opportunities to leverage the brand’s strong market presence and Hilton’s robust commercial engine and network effect. This is particularly significant as demand is on the rise for quality and diverse travel experiences, as well as the warm and comfortable stays that the DoubleTree by Hilton brand is known for.
“The expanding footprint of DoubleTree by Hilton – now with more than 100 properties in the Asia Pacific – reaffirms Hilton’s commitment to delivering warm hospitality and thoughtful service, catering to the dynamic needs of business and leisure travellers in gateway cities,” said Clarence Tan, senior vice president, Development, Asia Pacific.
“Our expanded franchise model paves the way for further growth as we stay focused on delivering reliable and friendly stays to guests and best-in-class returns to owners. We are optimistic about the brand's growth momentum and look forward to capturing even more opportunities in this segment.”
Since its debut, DoubleTree by Hilton has stayed true to its philosophy of making guests feel welcome with contemporary accommodations, comfort food and thoughtful amenities. The brand’s signature chocolate chip cookie continues to be a lasting trademark, underscoring its commitment to prioritising spaces and moments that leave guests uplifted and inspired.
“With our 100th property milestone, DoubleTree by Hilton’s continued growth in the region promises warm, friendly and approachable hospitality to even more guests,” said Vincent Ong, vice president of Brand Management, Full Service, Asia Pacific, Hilton.
“As one of the fastest-growing Hilton brands in Asia Pacific, we are excited to deliver a double dose of comfort, starting from the moment guests come through our doors to receive our signature, warm chocolate chip cookie right until they check out.”
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