This unique partnership leverages Pan Pacific Hotels Group's strong global brands, international sales and marketing network across Asia Pacific, Europe, and North America, and extensive distribution platforms supported by robust tech infrastructure. The Hotel Higashiyama Kyoto Tokyu, a Pan Pacific Hotel, will also be introduced into the Pan Pacific Discovery loyalty program, potentially reaching 27 million members worldwide.
Choe Peng Sum, Chief Executive Officer of Pan Pacific Hotels Group, highlighted the success of the openings, noting a significant increase in international travelers, with approximately 60 percent of total guests originating from their loyalty program.
The Japan National Tourism Organisation (JNTO) recently announced a 65.9 percent increase in visitor arrivals from January to June 2024, totaling 17.8 million, with June 2024 reaching an all-time high of 3.14 million visitors. Kyoto, consistently ranked within the top five most visited cities in Japan, attracted 32 million international and domestic overnight guests in 2023.
(L to R) Mr Jun Murai, Representative Director and President, Tokyu Hotels & Resorts Co Ltd and Mr Choe Peng Sum, Chief Executive Officer of Pan Pacific Hotels Group
Jun Murai, Representative Director and President of Tokyu Hotels & Resorts Co Ltd, expressed enthusiasm for the partnership, noting the alignment of Pan Pacific Hotels Group's core values and vision with their own. This collaboration aims to enhance the brand for guests and the local community, providing a unique local experience that weaves together traditional beauty and culture.
The Hotel Higashiyama Kyoto Tokyu, a Pan Pacific Hotel, features a harmonious blend of East and West, drawing inspiration from the calming flow of the Shirakawa River that runs alongside the hotel. The 143-room hotel offers convenient access to many attractions and provides the "Kyoto Iroha" cultural experience program, deepening guests' appreciation of Kyoto's distinct aesthetics.
Embodying Pan Pacific's ethos of Graceful Luxury and sincere hospitality, the hotel features an elegant tea bar showcasing Japanese tea ceremonies, a 78-seater restaurant and bar, and an onsen-style experience with three private baths. Located just four minutes from Higashiyama station on the Kyoto City Subway Tozai Line and 20 minutes by taxi from JR Kyoto station, the hotel is close to the famous Gion district and within walking distance of Heian Shrine and the National Museum of Modern Art, Kyoto.
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