EUROPE | IHG has announced a major expansion, elevating the brand's portfolio with four additional signings in the UK and Europe.
IHG Hotels & Resorts has announced the signing of four new Garner properties, extending the brand’s presence across the UK and Europe.
Launched in August 2023, Garner occupies the midscale conversion space, offering owners flexibility and strong returns, and guests a high quality, distinct experience at a price that’s hard to find. With a clear focus on ease and simplicity, the brand has seen rapid global growth, with 76 properties signed in the first half of 2024 alone, with 58 of those coming to IHG’s Europe market.
Interest in conversion opportunities in the UK and Europe continues to grow, reflecting the growing demand for access to IHG’s enterprise platform, including its revenue-generating systems, marketing and loyalty programme that support performance, increase efficiencies and drive returns. The first half of 2024, IHG saw record conversions activity globally, representing 41 percent of openings and 55 percent of signings.
“We are delighted by the rapid expansion of Garner and the interest shown by our partners in this exciting new brand. We know our owners seek stronger returns on investments with an ability to reduce pre-opening costs by quickly moving to operational and now-open status, which is exactly what our newest brand, Garner, delivers,” said Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts.
“As with all conversion opportunities, Owners also benefit from a quicker access to IHG’s enterprise, including our digital capabilities, global sales organisation, and award-winning distribution systems and loyalty programme, IHG One Rewards. We also know many travellers increasingly value straightforward; no-fuss stays that help them get on with their journeys. We look forward to welcoming guests to the first Garner properties to open in Europe in the coming months.”
Designed to meet the evolving needs of today’s travellers, Garner provides convenient locations, secure and comfortable accommodations, and 24/7 refreshments at the Garner Shop, ensuring a seamless experience that allows guests to focus on what matters most.
Since its launch in August 2023, Garner has rapidly expanded its global presence, with 79 properties signed in markets including the US, UK and Europe, Germany, Japan and Türkiye and four already open and welcoming guests.
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