Labour weekend will traditionally start the high season for New Zealand's tourism industry, according to TIA Chief Executive Rebecca Ingram.
Tourism operators are looking forward to a great few months ahead with Labour weekend and Easter marking the traditional start and finish of the New Zealand tourism industry’s high season.
Tourism Industry Aotearoa (TIA) Chief Executive Rebecca Ingram said operators nationwide have prepared to provide incredible experiences that visitors can remember for a lifetime. While the quieter winter has been challenging for many tourism businesses, feedback from TIA members suggests good forward bookings for the summer and general optimism for the 12 months ahead.
“The combination of kiwis escaping for a well-earned holiday and international visitors arriving will have a positive impact on communities across the country this summer in terms of vibrancy, spend and employment opportunities. Many business owners will be putting the finishing touches on plans in preparation, and are looking forward to being busy,” Ingram said.
Lylo Managing Director Tim Alpe said his team were excited for the upcoming summer and hoping to see good demand across all LyLo properties.
“LyLo is all about meeting other likeminded travellers and it’s our role to ensure we provide unique experiences that bring people together. Whether that’s organising day trips to Waiheke Island, morning yoga classes or hitting the CBD bars on an organised pub crawl, a massive focus for LyLo crew over summer is providing more than just a bed. Summer weather makes it easier to embrace all that New Zealand has to offer,” said Alpe.
LyLo, a New Zealand Tourism Awards Booking.com Resilience and Innovation category finalist, operates lifestyle hotels in locations across the country and has recently opened in Australia.
“Like all tourism players, summer is key for our business and the signs are positive that we will see our properties full of visitors. Summer also brings a lot more events such as Sail GP, Laneway, Rhythm and Alps, and Cup week to our cities, which are an important source of business,” Alpe said.
Hobbiton Movie Set’s General Manager Tourism Shayne Forrest said the summer ahead is looking positive, with strong forward bookings and demand already in place.
“We’re anticipating the summer season to be a sellout, as it was last year. International visitors have returned to our beautiful country quicker than anticipated,” Forrest said.
“Last summer was the big change to the Hobbiton Movie Set tour with the addition of the Bagshot Row interior Hobbit Holes. With this addition, we increased our experience from two hours to 2.5 hours and reduced our tour departures to ensure we offer the best visitor experience possible.”
Forrest said this summer would continue to refine its processes and enjoy hosting visitors from New Zealand and around the world.
“We’re really looking forward to hosting them and sharing our slice of real Middle-earth,” Forrest said.
The Matamata-based experience is a finalist in this year’s tourism awards for the NZME Visitor Experience Award, Johnston's Coachlines Tourism Excellence Award (Large Business), and the Booking.com Resilience and Innovation Award.
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