AUSTRALIA | Accor’s extraordinary year in the Pacific has been marked by dynamic growth, sustainability milestones, and unforgettable events shaping the region’s tourism landscape.
Accor has demonstrated how travel can inspire, unite, and create lasting positive impact by bringing communities together through iconic events, welcoming guests to thoughtfully designed spaces, and embracing sustainable practices.
It has expanded its portfolio in Australia with key openings over the past year, including the dual-branded Novotel and ibis Styles Melbourne Airport, which opened in July 2024.
Inspired by the natural beauty of regional Victoria, Novotel Melbourne Airport (248 rooms) has provided a serene sanctuary, while ibis Styles Melbourne Airport (216 rooms) reflected Melbourne’s urban vibrancy with a playful and personal design.
Further north, the 32-room Peppers Gladstone has set a new standard in regional hospitality. It is the first new hotel development in the Gladstone region in over a decade.
In August 2024, Ennismore announced its plans to bring The Hoxton brand to Melbourne’s Cremorne neighbourhood, with a debut set for 2027. The lifestyle hotel will feature 198 guestrooms in signature The Hoxton categories, like Cosy, Roomy, and Biggy.
Known for its vibrant, open-door lobbies, the hotel will celebrate its locality through art, design, retail, and eclectic programming. Its interiors will take inspiration from the building’s history and creative local community and surroundings.
In June 2024, Hotel Woolstore 1888, Sydney, joined the Handwritten Collection, marking another milestone for this fast-growing brand in the Pacific. As a beacon of individuality in the increasingly crowded hospitality space, Handwritten Collection's properties embody the essence of stylish and inviting homes.
With three Handwritten Collection hotels now open in Australia, the brand has quickly gained momentum since its launch in 2023. Occupancy rates in Australia have climbed eight percentage points in the past three months compared with last year. Accor intends to accelerate the brand’s expansion in Australasia over the coming years.
Also this year, Accor announced that two new Pullman hotels will join the collection in 2027—Pullman Perth Airport and Pullman Launceston.
Accor’s expansion in Australasia will continue in 2025, with Novotel Sydney Cabramatta leading the charge. Across the Tasman, TRIBE will debut in New Zealand with the opening of TRIBE Auckland Fort Street.
As lifestyle and design-led brands have continued to thrive in the Australasian market, Ennismore is set to debut three flagship brands in Australia next year. Sydney will welcome 25hours Hotel The Olympia, the Mondrian Gold Coast Hotel, Residences at Burleigh Heads, and Hyde Perth.
Accor Stadium also hosted a series of unmissable events in 2024 that united the nation and ignited the tourism economy. Accor also announced a major milestone in its sustainability journey in Australia, with 150 hotels now certified by Ecotourism Australia. It is committed to contributing to carbon neutrality by 2050, which aligned with the Paris Agreement.
“Our growth in the Pacific this year reflects Accor’s dedication to shaping meaningful experiences through exceptional hospitality,” said Adrian Williams, Chief Operating Officer PM&E, Accor Pacific.
“From opening transformative new hotels and expanding brands like Handwritten Collection to achieving sustainability milestones and hosting unforgettable events at Accor Stadium, we are redefining what it means to connect people and places. As we look ahead to 2025, we remain committed to driving innovation, supporting local economies, and creating moments that inspire and unite.”
