ITALY | St. Regis has announced an international partnership with porcelain brand Ginori, showcasing Italian allegria and playfulness.
St. Regis Hotels & Resorts and iconic porcelain brand Ginori 1735 has announced a worldwide partnership, infusing the best addresses around the world with Italian allegria (joy), bringing creative plating and playfulness to the culinary experience. The first Café Ginori created as part of this partnership officially opened on November 26 at The St. Regis in Florence, birthplace of the Ginori 1735 brand. This groundbreaking collaboration unveils a bold, unexpected dining experience that celebrates the joy of luxury hospitality and artistic expression in every detail. Following the Florence debut, Café Ginori will open at The St. Regis Saadiyat Island Resort, Abu Dhabi at the beginning of 2025 with more global locations to follow.
As the first luxury hospitality partner to launch Café Ginori, St. Regis redefines non-conventional luxury with an innovative twist, offering guests a delightfully disruptive culinary experience that celebrates la dolce vita and the art of dining as never seen before. Each Café Ginori brings the full flair of Ginori 1735’s craftsmanship, paired with St. Regis’s exquisite elegance, to offer an emotional experience that transcends the dining experience.
"We are immensely proud to debut Café Ginori with Ginori 1735 at St. Regis Hotels and Resorts around the world—a partnership that perfectly infuses Ginori’s audacious grace with the St. Regis ‘House of Celebration’,” said Jenni Benzaquen, Senior Vice President of St. Regis, The Ritz-Carlton, and Bvlgari Hotels & Resorts.
“This collaboration redefines non-conventional luxury, inviting guests to experience a sensory journey at our most iconic addresses, where the creative playfulness of Ginori meets the glamour and timeless elegance of St. Regis.”
"At Ginori, creativity, innovation and pushing boundaries is at the heart of what we do. We are excited to create Café Ginori especially with St. Regis Hotels & Resorts – an unexpected experience for a discerning clientele. We’ve taken great care to define a customer journey – from breakfast through aperitivo, where consumers can experience our porcelain and lifestyle products in a way never-before seen. The interior design is bold and playful to reflect our colourful spirit. The service and menu leverages our warm Italian perspective on hospitality with delightful surprises – a compelling combination that I’m sure will foster excitement and creativity at every table,” said Alain Prost, President and CEO of Ginori 1735.
To bring this partnership to life, Café Ginori’s Master of Plating guides guests through an innovative menu, crafted to reflect the vibrancy of Italian cuisine and paired with Ginori’s iconic collections – Oriente Italiano, Il Viaggio di Nettuno, and Labirinto. Each visit is a captivating journey through the Art of Plating, a unique approach that redefines the rules of the mise en place, both visually and gastronomically, through four distinct dining experiences throughout the day, from breakfast to aperitivo.
Blending artistic expression with the fine details of home décor, each Café Ginori brings guests into a realm of Italian allegria, featuring select pieces from Ginori’s Domus home décor collection, from the Oriente Italiano wallpaper to the embroidered fabrics on cushions and chairs, every element within Café Ginori reflects St. Regis’ dedication to blending luxury with artistic craftsmanship. Every element – from the décor to the plating – is designed to surprise and delight, offering a multi-sensory journey through a dynamic, unexpected luxury culinary journey, with more than 25 signature dishes of Italian grand classics with a twist.
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