JAPAN | IHG has reached the milestone of 50 hotels in the Japan market, with a strong pipeline for future projects.
IHG Hotels & Resorts (IHG) has passed 50 open properties in Japan – where it remains on track to double its estate following market debuts by three brands.
This major growth milestone was celebrated during the recent visit of IHG’s Chief Executive Officer Elie Maalouf to Tokyo.
Maalouf joined owners, partners and colleagues to mark a successful 2024 for IHG in Japan, where the business introduced its Six Senses, Vignette Collection and Garner brands as the country set a record by attracting more than 36 million international arrivals.
Abhijay Sandilya, CEO, IHG ANA Hotels Group Japan, and Managing Director, IHG Hotels & Resorts Japan & Micronesia, said: It’s been wonderful to celebrate passing 50 open hotels in Japan, which is a significant milestone for IHG.
“Debuting three new brands in this vibrant market last year demonstrates the great growth momentum we’re building here, and we remain on track to double our estate in the country in the next few years,” said Sandilya.
IHG has broadened its appeal to owners and guests in Japan over the past 12 months by strategically growing its portfolio across segments to provide more choice and amazing experiences than ever before.
“We’re delighted to be growing across our brand portfolio in Japan, which is a priority market for IHG. While new-build properties remain fundamental to our growth, we’re also seizing the great opportunity in the country’s conversion space where international brands only represent five percent of hotels, far lower than the global average of close to 20-25 percent.
Japan’s status as an international hotspot looks set to continue with JTB forecasting another record year for international arrivals in 2025, which are set to reach 40.2m. Domestic travel in the country is also expected to grow, with JTB projecting an increase of 2.7 percent to 305 million travellers.
“In 2025, we’ll continue to expand our extensive footprint of ANA Crowne Plaza hotels to new destinations including Okinawa, while the world’s first and largest international luxury brand, InterContinental, will open for the first time in Sapporo.”
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