Hospitality New Zealand said the announcement turbocharge investment for global tourism marketing efforts in New Zealand will have a positive impact for the hospitality industry.
Tourism and Hospitality Minister Louise Upston has announced a NZD 13.5 million turbocharge investment for Tourism New Zealand to attract more international visitors from China, India, the United States, Germany, and South Korea.
This turbocharge investment is in addition to an already-announced Australian campaign, with the increased funding offering a significant potential boost for hospitality and accommodation operators nationwide.
“Attracting more international visitors will mean more people experiencing Kiwi hospitality, which is especially important during the traditionally quieter off-peak periods,” said Hospitality NZ Chief Executive Steve Armitages.
“Visitors stay in our hotels, motels, and holiday parks, dine in our cafés, bars, and restaurants, and explore all that New Zealand has to offer. We hope that this investment will lead to quick conversions into bookings, which will benefit hospitality operators from Cape Reinga to Bluff.”
Tourism now contributes 7.5 percent of GDP and continues to be New Zealand’s second highest export. The Tourism Satellite Account shows total tourism expenditure in New Zealand of NZD 44.4 billion for the year ending March 2024, an increase of NZD 5.6 billion or 14.6 percent compared to March 2023.
Overseas visitor expenditure increased by NZD 6.3 billion (59.9 percent) to NZD 16.9 billion. International expenditure grew almost 60 percent in the year ending March 2024.
“Encouraging more visitors means more people staying in our hotels, eating in our cafés, spending in our shops and visiting our attractions, creating jobs and driving economic growth,” said Minister Upston.
The Minister reiterated that international marketing works, with around 14 percent of international holiday visitors already being directly influenced by Tourism NZ’s marketing activity.
“Hospitality NZ looks forward to Tourism New Zealand deploying new global marketing initiatives, and is ready to support efforts that make sure international visitors feel our manaakitanga (hospitality) across the country,” Armitage added.
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