CHINA | Holiday Inn Express has launched "Dawn", its latest 5.0 product model, reflected modern industry shifts and traveller trends.
IHG Hotels & Resorts’ (IHG) upper-midscale brand, Holiday Inn Express, has launched its latest 5.0 product model, “Dawn,” in response to evolving consumer expectations for value and a more thoughtful approach to hotel investment. This new model brings comprehensive upgrades in space design, service details, and smart experiences, driven by enhanced construction efficiency and optimised cost management. By delivering cost savings and operational improvements, the 5.0 aims to boost both investment returns and guest satisfaction. Through this strategic innovation, Holiday Inn Express reinforces its upper midscale offering by harmonising quality experiences with commercial success.
Holiday Inn Express marked a significant milestone during the launch event for its latest 5.0 product model, securing agreements for thirty new projects. These developments are strategically located in prime areas, including CBD cores in tier-one cities, transportation hubs, popular cultural and tourism destinations, and key industrial parks, closely aligning with the brand’s site selection strategy and reflecting current investment trends in the sector. Notably, the event attracted a strong presence of returning property owners, resulting in repeat investments and multiple project signings. This positive response highlights the brand's robust market appeal and the high level of investor confidence in its long-term value. The success of this launch not only accelerates the brand's expansion but also reinforces Holiday Inn Express’s leadership in the upper midscale segment, bringing new momentum to its continued growth and energising every investment and journey.
“As someone who has been part of Holiday Inn Express's journey in Greater China, I know firsthand that staying ahead in a competitive market requires constant evolution, keeping pace with the times, anticipating customer needs, and refining every detail,” said Jerome Qiu, Chief Operating Officer, IHG Greater China.
“Holiday Inn Express is not just IHG’s most expansive and consistently performing upper midscale brand; it’s also a core growth engine we’re deeply committed to. The new 5.0 is a bold reflection of our insight into the next generation of travellers. We want the revamped Holiday Inn Express to mirror the first light of dawn, illuminating the path for guests while guiding investors through changing market cycles, driving both growth and returns."
As a new generation of travellers seeks more diverse and dynamic experiences, the all-new Holiday Inn Express 5.0 model is committed to meeting their evolving needs. Staying true to the brand’s refreshed proposition, “Recharge & Restart”, this latest iteration offers a range of comprehensive upgrades, from space design to guest experience. Tailored to both business and leisure travellers, it features flexible, multifunctional layouts, thoughtful room details, and smart, intuitive technology, delivering an ideal blend of efficiency, comfort, and connectivity to resonate with ambitious, efficiency-driven young movers.
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