AUSTRALIA | IHG and Salter Brothers have partnered to deliver an overhaul of its Luxury & Lifestyle Australia hotels.
IHG Hotels & Resorts has reinforced its leading position in Luxury & Lifestyle hospitality in Australia by signing a major long-term agreement with Salter Brothers.
Several high-profile IHG hotels will be rebranded and repositioned within the company’s portfolio of luxury brands, with Regent Hotels & Resorts set to return to Australia after 28 years when Regent Melbourne completes its transformation from InterContinental Melbourne in 2030.
IHG’s strategic Luxury & Lifestyle expansion also sees three of its highly popular and successful properties joining its InterContinental brand. The trio of hotels will bolster the growth of the world’s first and largest luxury hotel brand.
Crowne Plaza Sydney Coogee Beach will transform to InterContinental Sydney Coogee Beach, Crowne Plaza Melbourne will become InterContinental Melbourne.
The Crowne Plaza Canberra site is to be redeveloped into the new InterContinental Canberra. A second hotel will also be developed on this site, to bring Hotel Indigo to Canberra.
voco Gold Coast, which was the first voco hotel to open globally and another IHG / Salter Brothers collaboration, will undergo a refurbishment and expansion of its leisure facilities.
“We are delighted to announce an extended long-term agreement with Salter Brothers, which further strengthens our existing, highly successful relationship. This partnership accelerates IHG’s Luxury & Lifestyle growth in Australia and enables Salter Brothers to reposition key assets and unlock long-term value in this space,” said Matt Tripolone, IHG Hotels and Resorts Managing Director, Australasia Pacific.
“We’re thrilled to be bringing our Regent Hotels & Resorts brand back to Australia after an absence of 28 years, with Regent Melbourne on track to welcome guests in 2030. With three InterContinental properties also on the horizon, and a new hotel, Hotel Indigo Canberra, in our sights, we’re delighted to have cemented our leading Luxury & Lifestyle position in the country.”
Overall, Tripolone said this agreement underscored the strength and evolving nature of Australia’s hotel market and highlights the growing trend for conversions in the industry as guests increasingly seek immersive Luxury & Lifestyle experiences across the country.
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