Holiday Inn Express has launched the Breakfast Alarm Clock, allowing guests to wake up to the fresh smell of breakfast.
Guests will be able to say goodbye to blaring alarms and the dreaded snooze spiral. Holiday Inn Express by IHG has unveiled a world-first hotel experience designed to transform mornings, one mouth-watering scent at a time. Introducing the Holiday Inn Express Breakfast Alarm Clock: a clever new in-room device that helps to wake guests with the irresistible smell of breakfast.
As part of its ongoing mission to help guests sleep better, wake easier and never miss brekkie again, all Holiday Inn Express hotels across New Zealand and Australia, as well as participating hotels in Singapore, Thailand and Japan, will now offer guests the chance to trial the exclusive in-room scent experience. The aptly named Breakfast Alarm Clock showcases one of the brand’s most loved and valuable hallmarks, free hot breakfast, anywhere, always, turning it from a promise into an unforgettable start to the day.
Guests who trial the Breakfast Alarm Clock can choose their preferred wake-up aroma and will be gently roused each morning by a diffuser-style scent alarm, no jarring beeps or blaring tunes, just the delicious smell of their favourite brekkie wafting through the room.
The concept was inspired by new research commissioned by Holiday Inn Express, that found 57 percent of New Zealanders say a pleasant smell helps, or would help, them feel better when they wake up, especially while travelling. When asked which scents would lift their morning mood, Kiwis named coffee or tea (56 percent), bacon and eggs (44 percent), and baked-goods (40 percent). These top picks have now been bottled into three deliciously familiar wake-up scents available with the Breakfast Alarm Clock: Coffee, Bacon and Blueberry Muffin.
Dean Jones, Vice President of Commercial, East Asia & Pacific, IHG Hotels & Resorts, said the experience was designed to help guests reclaim their mornings, especially given that one in three Kiwis find it harder to wake up on time while travelling, with 14 percent admitting they’ve skipped breakfast because they’ve overslept.
“Holiday Inn Express is about offering guests more of what matters, so we wanted to take this to new heights with something that we know guests will never forget. Waking up and maintaining a routine while travelling can be harder than it sounds, which is something the research underscored for us. But we also know the power of scent: that first whiff of coffee or sizzling bacon can work wonders, especially when it’s free,” said Jones.
The Breakfast Alarm Clock experience is also rolling out at selected hotels in Singapore, Thailand and in Osaka, Japan. For a burst of local flavour, guests in Singapore and Thailand will be woken with a buffet of coffee, mango and blueberry muffin scents to choose from, while guests in Japan will have the choice of coffee, nashi pear and blueberry muffin. These scents have been inspired by local research that also found fresh fruit and pastry were among the top three favourite buffet items in the region.
The experience adds to the brand’s commitment to delivering a sensational sleep experience, including everything from the choice of soft and firm pillows to blackout blinds, power showers and bedside charging ports so guests are sure to receive an Express Recharge, every stay.
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