Goodnight Moon has had a Marriott refresh, with a new campaign that reflects the tireless warmth and evolving identity of the Sheraton brand.
For generations, Goodnight Moon has been the story that signalled comfort, often described as a final goodnight before tomorrow's adventures begin. Now, Marriott Bonvoy's Sheraton Hotels & Resorts reimagines that familiar ritual through the lens of travel in "Goodnight Room," a new campaign that celebrates the small, human moments that make the world feel like home, even when we're far away. Launched as Sheraton reaches a pivotal milestone in its global transformation, "Goodnight Room" marks the brand's most significant storytelling moment yet, inviting travellers across the globe to rediscover one of hospitality's most familiar names through a fresh and modern lens.
"Goodnight Room" follows a working mother recounting her day to her son from a Sheraton hotel room, weaving together the stories of travellers gathering, working, and unwinding throughout the hotel's lively lobby. From shared meals and spontaneous conversations to video calls and quiet corner conversations, each vignette evokes the warmth and humanity found at the heart of every Sheraton stay. The campaign captures the emotional duality of being away, bringing to life the small and familiar, yet somehow magical, moments that can provide travellers with a sense of comfort and connection, no matter where in the world they go.
Playful nods to the beloved bedtime story appear throughout the film, from a guest sporting "two little kittens" on their socks, to a Sheraton associate handing over a computer mouse, to a young boy in striped pajamas reminiscent of the book's iconic illustrations Created in collaboration with Wieden+Kennedy New York and set to an original score by Matt Maltese, the campaign was developed alongside the representatives of MargaretWiseBrown and Clement Hurd, in partnership with HarperCollins Children's Book, and will roll out across TV, streaming, social, and in-flight entertainment as of November 3.
"Goodnight Moon is a story many of us grew up with, and now many of us read to our own children," said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International.
"Reimagining it through the lens of Sheraton felt deeply personal because, at its core, both stories are about familiarity and comfort. The Goodnight Room film honours that nostalgia while capturing the reality of modern travel, from the moments between meetings and the phone calls home to the small gestures that make us feel grounded wherever we are. It's a beautiful reflection of what Sheraton stands for today: a gathering place for the world, where warmth, belonging, and community always have a seat."
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