INDIA | Series by Marriott has celebrated its global debut with 26 openings across key destinations in India's tourism market.
Marriott International, Inc. announces the global debut of Series by Marriott, part of Marriott Bonvoy's global portfolio of over 30 extraordinary hotel brands, with the launch of The Fern Hotels & Resorts, Series by Marriott in India. This new collection brand is designed to celebrate regional character while delivering the trusted consistency of Marriott's global standards. The first phase of openings includes 26 hotels across key destinations in India, bringing over 1900 rooms to Marriott's portfolio and marking a significant milestone in the brand's global expansion.
Series by Marriott is a regionally created, globally connected collection brand that brings together locally recognised hotel groups under the trusted umbrella of Marriott Bonvoy. Designed for 'global domestic' travellers, the brand offers the basics done well – comfortable rooms, reliable service, and locally relevant experiences that reflect the character of each destination.
The Fern Hotels & Resorts, Series by Marriott, is the brand's inaugural set of properties to open globally, showcasing a collection of eco-sensitive hotels rooted in sustainability and regional charm. From bustling business hubs to serene leisure escapes, each property is crafted to fulfil the travel purpose of every guest, whether it's sealing a deal, reconnecting with loved ones, or simply taking a moment to pause.
"We are delighted to introduce Series by Marriott in India through our strategic agreement with The Fern Hotels & Resorts," said Kiran Andicot, Senior Vice President, South Asia, Marriott International.
"India's vibrant domestic travel market and growing demand for dependable, affordable stays make it the ideal launchpad for this brand. Series by Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott. These 26 openings mark the beginning of a broader rollout, with over 100 planned launches in the coming year."
"The response we've received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment from our partner hotels. Between our commitment to sustainable hospitality, the industry's growing appetite for development and Marriott's strong distribution and systems, we look forward to rapidly expanding the Series footprint across the country," said Suhail Kannampilly, Managing Director, Concept Hospitality.
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