THAILAND | YY Group has entered into a new partnership to strengthen its regional expansion strategy and premium hospitality segment.
YY Group Holding Limited has announced that its subsidiary, YY Circle Thailand, has entered into a new partnership with JW Marriott to provide staffing services across JW Marriott properties in Thailand. This collaboration marks a significant addition to YY Circle Thailand's expanding hospitality portfolio, accelerating the Company's strong growth trajectory in Southeast Asia.
Since joining YY Group earlier this year, YY Circle Thailand has steadily built a portfolio of internationally recognised hotel clients, including Central Group, CP All, Shangri-La, Banyan Tree, Hyatt, and Sheraton. The addition of JW Marriott further strengthens the Company's reputation as a trusted staffing partner to some of the world's top hotel brands.
Under the agreement, YY Circle Thailand will supply casual staffing solutions tailored to JW Marriott's operational needs, supporting functions across guest services, food & beverage, housekeeping, events, and back-of-house operations. The partnership is expected to contribute to YY Circle Thailand's growing revenue pipeline for 2025 and beyond.
"We are proud to welcome JW Marriott to our expanding network of world-class hospitality partners in Thailand. This collaboration reflects the strength of our staffing platform and the value we bring to top-tier hotels that demand the highest levels of service consistency and workforce agility. YY Circle Thailand's ongoing success continues to boost YY Group's brand recognition and market presence across Southeast Asia, supporting our goal of delivering sustainable growth and shareholder value," said Mike Fu, Chief Executive Officer and Executive Director of YY Group Holding Limited.
"Partnering with JW Marriott is an exciting milestone for our team, underscoring the confidence that leading global hospitality brands place in our people, capabilities, and technology-enabled approach to staffing. By combining YY Circle Thailand's local expertise with YY Group's broader resources, we are poised to drive further expansion in the Thai market," said Jirapat Haetanurak, Co-founder and Country Director of YY Circle Thailand.
This partnership strengthens YY Group's presence in Thailand's premium hotel segment and aligns with the Company's strategy to expand its workforce solutions business across high-demand service sectors. With rising tourism and evolving guest expectations, YY Group is well-positioned to benefit from increasing demand for flexible, reliable staffing solutions.
More news here.
