The Hospitality Sales & Marketing Association International (HSMAI) have awarded Langham Hotels and Resorts two Gold Adrian Awards for advertising and digital marketing excellence for its winning entries in the 59th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.
These awards were bestowed upon Langham in recognition of two recent launches, the new Langham website, which launched in early 2015, and The Art of the Stay ad campaign, intended to re-introduce the two styles of the Langham brand to a broader swath of consumers. These will be Langham’s first HSMAI awards.
“We are thrilled to be recognised by the Oscars of the hospitality industry – the HSMAI Adrian Awards – for these achievements,” said Simon Manning, vice president of sales and marketing of Langham Hospitality Group.
“Not only did we create a best-in-class hotel group website and a corresponding ad campaign to re-introduce our brand in the luxury market, but we’ve been recognised by our industry peers for doing so, and we couldn’t be more proud.”
In 2014, Langham began conceptualising the new digital platform for Langham Hotels & Resorts. Working with award winning creative agency POSSIBLE, the company sought out to achieve with this project including creating the first global luxury hotel brand website that was truly responsive across all device types including desktop, tablet and mobile; introducing a customised and rich destination section on the website, curated by Langham’s own concierges from around the world; integrating the brand’s Chuan Spa reservations system to allow for real-time treatment bookings online; and, creating a website that was visually engaging and easy to navigate.
The Art of the Stay advertising campaign, the lynchpin for a broader marketing plan on behalf of Langham, was created to not only strengthen the existing Langham customer base to build brand loyalty but to attract new potential customers within the luxury lifestyle sphere. Through its styling, it speaks to some of the world’s most discerning travellers, who aspire to the highest level of impeccable service, design and style, what Langham refers to as “the Art of the Stay”.
The ad campaign was created by Langham Hospitality Group with New York-based agency AR New York. In keeping with the theme of the Art of the Stay, the campaign features key art works installed at Langham hotels, including paintings by American master Alex Katz and famed Spanish sculptor Jaume Plensa.