One of Queenstown’s renowned boutique hotels, Hotel St Moritz, has announced a major brand shift within the luxury accommodation market in Queenstown by joining the Sofitel brand universe.

The singular property is now positioned within the newly distinguished MGallery by Sofitel collection by parent company AccorHotels. As a result of the repositioning, Hotel St Moritz will commence a $3 million investment in its room inventory for renovation.

Having launched its new bathrooms in 2015, Hotel St Moritz is embarking on further transformation this year to completely redecorate all 134 rooms and suites in the property, which overlooks Lake Wakatipu and surrounding mountains.

The distinguished design for the rooms retains the hotel’s charming alpine character while incorporating a modern interpretation of luxury, through locally inspired features.

Renowned interior designer Stewart Harris, who has worked with the hotel since its development, coins the design as “elegant, residential, handsome and enviable, with firm landscape references”.

Hotel St Moritz general manager, Jo Finnigan, said she is extremely excited to see the new interpretation of luxury come to life throughout the property.

“Hotel St Moritz’s unique personality is perfectly matched with the open-minded character of the MGallery by Sofitel brand, and I’m excited to see Stewart bring this to life. The ‘new look’ will be timeless with a whimsical twist to perfectly bring “charming” together with “luxury”. This next wave of investment for Hotel St Moritz demonstrates our commitment to continuously raise standards for our guest experience.

“I’m very excited to be driving this next chapter of our story and look forward to unveiling the stunning new rooms and suites to our guests.”

Hotel St Moritz and Sofitel Queenstown Hotel & Spa property owner Graham Wilkinson said the brand transition was the key driver behind commitment to invest further into Hotel St Moritz.

“The Sofitel brand is now represented in two extraordinary hotels in downtown Queenstown, offering 216 hotel rooms and suites in total, and by far the largest inventory of five star rooms in the CBD.

“The owners are also investing in two key areas of Sofitel Queenstown Hotel & Spa this year, meaning a total investment of over six million dollars into the local tourism market.”

Sofitel Queenstown Hotel & Spa is focusing on two key areas for refurbishment, its renovation of their luxury Penthouse, a brand-new event room and superior executive lounge and a new bar.