Luxury hotel operator Fairmont Hotels & Resorts, now part of the AccorHotels Group, and Next Century Associates today announced the signing of definitive agreements for the revitalisation and management of the historic Century Plaza Hotel, located in the heart of Century City in Los Angeles. The iconic, crescent-shaped hotel has hosted generations of Hollywood celebrities, foreign dignitaries and every United States President since its opening in 1966. The hotel is currently closed for a meticulous restoration and refurbishment and is slated to re-open as Fairmont Century Plaza, Los Angeles in 2018. The addition of a landmark hotel in a strategic US market supports AccorHotels’ goal of brand growth and expansion, particularly in the luxury space. The signing of this project follows AccorHotels’ 2016 acquisition of Fairmont Hotels and Resorts, along with sister brands Raffles and Swissotel, which broadened the company’s luxury hotel offerings and footprint in North America.
GROWTH AND EXPANSION IN LA
