Amazon’s voice-activated assistant, Alexa, is rapidly becoming the go-to device for at home assistance and now hotel chains are now tossing up between it and Apple’s version, Siri for in-room assistance. But is a voice-activated assistant really better than the hotel concierge? Suites in Las Vegas’ Wynn resort are equipped with Alexa and now Marriott International is making the decision between the two. Since October last year, JW Marriott in Texas has been trialling Amazon Alexa devices for room service and housekeeping while also controlling the lighting in a number of rooms. The functions controlled by the device would include lighting, drapes, room temperature and TV. Adding these voice-activated and highly compatible devices in hotel rooms is key for the brands to expand into more consumers’ homes following an easy and carefree experience in a hotel.