Award-winning rubbish

Hideaway Bins directors Allen and Jamie Bertelsen.
Hideaway Bins directors Allen and Jamie Bertelsen.

Family-run New Zealand company, Hideaway Bins, has won a prestigious Red Dot design award for its kitchen bin design.

The winning product, Concelo, is a kitchen waste bin designed to overcome grime and odour. A key feature of its design is its self-closing Active Lid which is hidden from sight inside the cabinet. The hands-free lid is synchronised with the opening and closing of the bin.

A panel of 40 experts assessed over 6,300 submissions from 59 countries at the international design competition in Essen, Germany.

Concelo won the Red Dot Award in the Product Design category for household appliance and accessories.

“We set about this task after applying for and receiving a Callaghan Innovation grant towards research and development costs. It took seven years of research, development and testing but the result is a paradigm shift for a kitchen appliance that is used 20 to 30 times a day on average,” said Jamie Bertelsen, director, Hideaway Bins.

“We believe Concelo will ultimately change the way the kitchen design industry will look at rubbish management in the kitchen – a bucket in a drawer will no longer be good enough, as homeowners are far more aware of the need to deal with waste in a smart way.”