Locals enjoying holiday parks, sector brings in $1.2 billion

Holiday park visitors in New Zealand are making a significant contribution to the country’s economy, spending close to $1.2 billion per year.

Research by Angus & Associates commissioned by Holiday Parks New Zealand examined holiday park visitors’ expenditure across the regions.

It found that visitors spend an average of $144.59 per night while staying in holiday parks at peak season. International visitors were found to spend more ($168.68) compared to domestic visitors ($127.71).

Fergus Brown, chief executive, Holiday Parks New Zealand was particularly proud that 66 percent of holiday park guest nights are domestic visitors.

“It’s positive to see that New Zealanders still choose to stay in our holiday parks on their travels throughout the regions of New Zealand. It’s a Kiwi tradition, and our communities benefit so much from our holiday parks continuing to host visitors,” said Brown.

He added that domestic visitors have the added benefit that they tend to stay in one place longer and are more likely to return to the same destination.

The research showed visitor expenditure per person per day in 2018/19 remained on track with the 2016/17 season. However, while domestic visitor expenditure per person per day increased by 12 percent, international visitor expenditure fell 11 percent.

By region, Canterbury had the highest holiday park visitor expenditure, with an annual spend of over $117 million.