USA | Bacardi has signed a new global agreement with ecoSPIRITS, deepening the companies’ collaboration on circular packaging and broadening access to Bacardi brands’ technology platform.
The agreement was built on a successful collaboration that began in August 2023, when Bacardi became the first spirits company to introduce circular packaging in the cruise industry.
Under the terms of the new global licensing agreement, Bacardi will have access to the full ecoSPIRITS circular technology platform, including ecoTOTE, SmartPour, ecoPLANT and the CircularONE software platform.
Working with ecoSPIRITS and Carnival Cruise Line, Bacardi helped demonstrate that circular packaging can operate effectively in high-volume cruise environments without compromising quality or operational performance.
Since launching a pilot in 2023 with BACARDÍ Carta Blanca rum, the collaboration has eliminated more than 130,000 single-use glass bottles and removed more than 82,000 kilograms of packaging waste.
Building on that foundation, the agreement has created a framework for Bacardi to explore potential future applications across additional brands, channels and sectors over time. It also reflects growing interest in reducing reliance on single-use glass and moving toward more circular solutions.
The agreement also formalised a closer technical collaboration between the two companies. Bacardi provided direct input into the development of the ecoTOTE 3.0SC Cruise Edition, a purpose-built solution engineered for maritime environments with enhanced corrosion resistance and compliance with United States Public Health hygiene regulations.
Under the new agreement, the companies will continue to collaborate on technology solutions for demanding operational environments, including cruise ships, resorts and high-volume hospitality venues.
As part of its Good Spirited corporate sustainability program, Bacardi has focused on reducing packaging waste and environmental impact across its portfolio.
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