After three highly successful years as a key partner and official jersey sponsor of Paris Saint-Germain, Accor has extended its alliance with the French football giant for a further four years to promote its lifestyle loyalty program. In the revised partnership, ALL-Accor Live Limitless will now be visible on the sleeve of PSG's training jersey, while a primary focus of the union centres on utilising Paris Saint-Germain assets to engage with and deliver unique experiences to ALL members worldwide.
The partnership was first formed in 2019 to launch ALL-Accor Live Limitless to unite and enhances all the brands, services and partnerships operating within the Accor ecosystem. It has been a great success in providing current and future members with unforgettable experiences while endorsing and promoting awareness of what was a new brand. The sponsorship empowered ALL to be established as a global brand.
Over the past three years, members benefited from exclusive opportunities to meet high-profile players such as Kylian Mbappé, Lionel Messi, Neymar Jr, Sergio Ramos and Marquinhos. From watching a match at home with them to discussing the sporting world while enjoying a leisure activity or music together, and even receiving their favourite player's lucky shirt. These award-winning activities with players have driven the adoption of ALL as Accor's booking platform & loyalty program.
With over 40 hotel brands, Accor has been building a hospitality ecosystem that attracts and retains the loyalty of guests worldwide by offering meaningful experiences and a range of rewards enabling members to work, live and play far beyond their hotel stays. The extended Paris Saint-Germain partnership will continue to play an integral role to this.
Accor is thrilled to extend its successful relationship with one of the most iconic sporting brands in the world.
"It helped launch our new lifestyle and travel loyalty program ALL- Accor Live Limitless - to a global audience and has been a magnet for our members who have enjoyed numerous "money can't buy" Limitless Experiences with the club over the past three years. We are looking forward to the next chapter and delivering even more value to our members and our business," said Mehdi Hemici, Chief Loyalty and Partnerships Officer.
"The destiny of ALL - Accor Live Limitless is intrinsically linked with Paris Saint-Germain. We have been partners from the very beginning, something unique in the history of a brand," added Marc Armstrong, Chief Partnerships Officer. "By appearing on the emblematic jerseys worn by our teams and offering ever more innovative and exclusive experiences, ALL have won our fans' hearts and have created a very strong bond with our supporters and the members of their loyalty program worldwide. In three years, we have shared unforgettable emotions both on and off the pitch. Today, we are excited to continue our adventure in order to keep surprising and delighting the PSG x ALL family."
